Chiropractors are always looking for newer and more innovative ways to expand their practice with explosive growth. Learn how to harness the power of social media to produce dramatic business growth while creating new, additional revenue streams.

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Transcript:

Announcer: Welcome to Practice-Growth Strategies, bringing you tips and strategies from the best in the business. To find exclusive work flow, scheduling documentation, billing, and all of the tools your practice needs in one easy-to-use platform, visit GenesisChiropracticSoftware.com.

Now, here’s your host, Dr. Tabor Smith.

Dr. Smith: Hello and welcome everyone. On behalf of Genesis Chiropractic Software, I’m Dr. Tabor Smith. I am here with Dr. Mathew Loop. I have had the privilege of becoming a good friend of Dr. Loop’s, and I have to tell you this guy is not only an amazing chiropractor, but he’s an entrepreneur.

This guy is all over the place, he’s fired up, he’s passionate about not only sharing health and wellness with his community. The old saying, “When someone’s on fire, people come to watch them burn,” that’s the feeling I get every time I talk to Dr. Loop, and he’s just extremely inspiring. I want to encourage you guys to stick through this webinar all the way to the end and I promise you it’s going to take you to the next level, not only in your practice but in your life. That’s why I appreciate spending time with Dr. Loop. He just makes you a better person.

Dr. Loop, thank you for being here. I really appreciate you taking the time out of your day and sharing this valuable information with us. What I’m going to do is just limit my introduction. I’m going to turn it right over to you, Dr. Loop, and I’m going to let you get started with your presentation. Thanks again for being here.

Dr. Loop: Awesome. Thank you very much for the kind introduction, and I do appreciate Genesis Software for having me on. Social media, as you know, has changed my life, and it does the same thing for other chiropractors that we coach every single day. Pay very close attention. Take notes. I’m going to give you everything that I’ve got. I’m not going to hold anything back today.

This presentation is called “The 2013 Social Media Practice Growth Blueprint for Chiropractors: How to Use the Internet to Serve More, Dramatically Grow Your Practice, Multiply Revenue Without Spending Any Money on Traditional Advertising.”

If we’re not already connected though, I’d like to invite every doctor on this call to go to Facebook.com/MatthewJLoop and connect with me on Facebook. I post periodic updates of the newest social media trainings that will help you grow your business and really just have more freedom and flexibility in your life.

The next thing that I strongly recommend you do is grab my free blogging success blueprint at DCIncome.com. We just actually updated it to 2.0. It’s 39 pages of top-solid blogging content that will really help you create a blog that ranks number one on Google, that ultimately gets more leads to your website, more traffic, and brings patients through the door.

This is one of the most downloaded document in the chiropractic profession, so make sure you download that blogging blueprint right now at DCIncome.com.

What’s really at stake today? My mission is to personally empower as many chiropractors as possible to master social media, touch thousands, leave a strong legacy, and realize the life of prosperity and abundance like what I’ve been blessed with. Every doctor is capable of that and, truthfully, we have a message that can reach far beyond our local communities. Let’s get the mindset in the right place.

If chiropractors were wealthy, we could buy critical mass. All the time we see pharmaceutical ads running 24/7 on television, I want the same thing for chiropractors. I want every chiropractor to be wealthy so we can ethically buy critical mass, as opposed to what this big pharma machine has done with unethically persuading people to take their toxic drugs and such.

This information that I’ll be presenting allows you really to reach more people in the community, which in turn will help you to save more lives. We, as a profession, must truly master social media if we want to be mainstream.

Today, we we’ll be covering how to turn the internet and social media into a new patient machine that you couldn’t turn off even if you wanted to. We’ll talk about how to build online social proof so quickly that you’re the obvious choice when anyone searches for a chiropractor in your area. We’ll also discuss how to, at minimum, triple the amount of targeted traffic flowing to and from your chiropractic website through social media.

We’ll talk about better strategic marketing implementation that gives you a shortcut to fast practice growth today. We’ll also discuss how to dominate the web and position yourself as the go-to expert in your city or town.

We’re also going to talk about how to grow your Facebook fan page numbers at light speed. I’m going to share with you the right way to follow up with potential new patients on social media. Unfortunately, most doctors never do this.

I’ll also share with you the best way to get more people off of social media, like Facebook, Pinterest, YouTube, and to get them into your office. This, by far, is the most important lesson. We’ll be discussing much more.

What the information will do for you, conservatively, when you apply this everything that I share with you today, you can easily and without a lot of effort get an extra 15-plus new patients per month passively just from the internet.

It will allow you to get the chiropractic message of health into exponentially more people’s hands than you ever thought possible. These strategies have the potential to bring in hundreds of thousands of dollars to your practice, potentially millions depending on how big your clinic is, over the long term.

I’ve been using social media in our practice marketing since 2005, and the results have just been astounding. Aside from getting a few dozen extra patients per month, we generated a lot of revenue, but as you and I both know, it’s not about the money. It’s about being able to reach and serve more people. Money is just the means to an end. It allows us to extend our service and our message beyond our physical means, so that’s what I want for you.

If you are new to myself and who I am, I’d like to just briefly do an introduction. I graduated from chiropractic school in 2004. I’m currently the founder and CEO of DCIncome.com, which is the world’s largest social media training company for chiropractors. I’ve also founded a few other companies, Automated Social Networking and DCMobileText.

Since 2005, I’ve personally trained thousands of chiropractors, online entrepreneurs, top consultants, and notable public figures on how to successfully build their brands and practices, monetize through the use of social media, and really create real sources of passive income through the web.

If you want, you can always google me to find any accolades, accomplishments, or testimonials about our services or products. I’ve been immersed in online marketing since 2005, and that’s when social media was in its embryonic stage.

Believe it or not, I was getting patients into my office from MySpace of all places, and then of course when Facebook came around, we duplicated that system and it really worked like gangbusters.

I was spending eight to 10 hours a day trying to master all that I could on these networks. This was right around the time when everyone was calling it kid’s stuff, but I was actually seeing results in the clinic. I was just totally blown away by what was happening, so I devoted a lot of time, energy, and effort.

Throughout that time, the last several years, I’ve sold millions of dollars’ worth of products and services from the internet. I’ve also spoken at a lot of high-end social media conferences. In my opinion, I operate the coolest, and it’s definitely the most visited, chiropractic marketing blog in the industry. I also built from scratch a celebrity-like following, using these same principles I’m going to share with you today. You’ll be able to duplicate that.

This has also led me to become one of the highest paid internet marketing consultant in North America. I encourage you, really, take notes. This information can change your life.

I’ve invested a lot of money in me over the years, because I’m a strong believer, like Dr. Tabor, in that your network is your net worth. It’s the same thing. If you want to grow in any area of your life, you need to associate with other professionals that are either at or above where you want to be.

If you want to grow your practice using professional spinal screenings the right way to generate a lot of income and serve a lot of people, then Dr. Tabor is the master at doing that. If you want to do the same thing with social media, I can definitely help you because I have experience actually building a practice using the web.

The bottom line is associate with those where you want to grow and you will definitely be rewarded.

I did this and I invested in myself so I could help other chiropractors financially grow, prosper, experience more flexibility, and just have a better quality of life by strategically using the internet.

By no means was I always successful. In fact, in early 2005, I distinctly remember being in my tiny, one-bedroom apartment and just thinking about what a failure I was. I tried a lot of advertising methods, and I was bringing some patients in the door, but when I got out of school no one ever told me that I had to wait two months, three months, sometimes even more for an insurance reimbursement. I was a slave in many regards to the insurance companies.

My credit cards were maxed. I had over $135,000 in student loan debt. I had $1,000 in bills due the following week. It got to a point where it was so low that my ex-girlfriend’s father took me out to dinner and actually handed me a $2,000 check. I can’t even begin to tell you what a humiliating and humbling experience that was. As I mentioned previously, I just felt like a total failure, less than a man, but it really turned out to be a monumental changing point and a shift in my life.

Sometimes, you do have to get to that bottom point where you can ultimately ascend to the mountain top. Right around that time is when social media started to make its way onto the field, and I really learned all that I could. Of course, the rest is history. I went through a lot of hard knocks that I can definitely prevent you from going through.

Let’s go ahead and get started right now. Why should you become a master at internet marketing and social media to build your practice? The truth is in no other place can you connect and reach so many qualified, real prospective patients in such a short amount of time. It’s almost like flipping a switch. Your marketing can be very efficient, systematic, and effective without ever leaving the comfort of your own home.

What I’d like to do really fast is get into some social marketing myths that maybe you have heard of. One is having a website is the same as marketing online, or having a Facebook fan page is the same as marketing online. The truth is it’s not.

Marketing is a proactive term. Just having a website or a Facebook fan page, that’s great, but it doesn’t guarantee you traffic. We need to get visitors from our local area to our website so they can actually pick up the phone and call us. That’s what I’m going to show you how to do in this presentation.

All traffic is created equal. That’s another myth. I’ll share with you some of the best forms of traffic that you can get to your website that will convert into new patients.

Social media is kid’s stuff that can’t be used to generate an extra 20 to 30 new patients. We’ve all heard that before. Of course, that’s not true.

Social media is unprofessional. That was a rumor, lie, or myth that was floating around in chiropractic for a long time. The truth is it’s how you position yourself that determines how professional you are. We’ll talk about the best ways to position yourself this evening so you can appear as a professional.

Social media marketing takes a lot of time. That’s another myth. It does if your strategy sucks. What I’ll do this evening is I’ll pull back the curtain so you understand how to be resourceful to get more done using less time.

Social media practice marketing changes every other week. The truth is, while there may be some updates on Facebook or YouTube periodically, maybe they change the look of their home page, the foundational core strategies don’t really change that much.

Relationship building has been the same since the dawn of time, really. We’re just taking the offline method that works so well, and bringing them online.

Some doctors feel that they don’t need to be using social media for their practice this year, and in truth, that is a very dangerous statement. Communication has shifted. You need to be where patients currently are. Patients are on Facebook, YouTube, Twitter, Pinterest, and all of these networks. Everyone is online these days.

The truth of the matter is, if you go back 20 years ago, people would look at you as suspect and very skeptical if you weren’t in the Yellow Pages. Nowadays, if you don’t have a very strong, overwhelming presence online, people don’t get to like or trust you, so you’re really putting yourself at a disadvantage.

The reality is no more chasing patients. When you market with social media the right way, like you’re going to learn, you use what’s called attraction marketing. People are literally drawn to you like a magnet, so you, in a sense, become the hunted.

We’re going to get into a social network right now that many doctors are still not familiar with, and it’s called Pinterest. Pinterest is the fastest growing social network in the history of social networks. Most of its users are buyers. This differentiates it from Facebook, and some of the other social networks.

Most individuals are within the chiropractic demographic too. Females ages 25 to 55. In fact, the social network itself is comprised of over 75% female. This is very huge. Pinterest actually delivers more website referral traffic than YouTube, Google Plus, LinkedIn, and Reddit combined. It is huge, and that’s why you need to be there. You need to be where the traffic already is.

This is just an example of what my profile looks like here. If you go to Pinterest.com/MatthewLoop, you’ll be able to pull this up.

Here, what you can see is just my profile, and these, favorite travel destinations and books I strongly recommend, are what are called Pinterest boards.

Think of Pinterest as like a virtual corkboard for your office. You’re pinning things on there regularly. Images are very popular. That’s what you pin. You can also pin videos. You can have different categories. I have my wine cellar, products that make me money, favorite watches, etc. It’s a kind of mix of business and personal things.

If you were to click on one of these specific categories, you would find all of my favorite travel destinations. You can pin different types of content on to each individual board.

Why is this important? As you start to develop your categories and your following, and right now we have over 1,000 followers on Pinterest, anything that you post there gets shared with your friends.

If you’re strategic about it, you can link these images that you post to your website so that traffic is now flooding back to your website.

Here are some action steps that you can take right now. If you don’t already have one, open up an account on Pinterest.com. I’ve got some great free training videos at DCIncome.com/blog. If you go there, scroll all the way down, and on the right-hand side you’ll see a category called Pinterest. Click that category and it’s going to bring out a few different videos that you can watch.

I promise you they will be worth your while, and you’ll really get to look over my shoulder, and see how to effectively position and market yourself.

Complete your profile in its entirety. Once it’s set up, link to Facebook and Twitter.

Make your chiropractic website/blog pin-ready. All that means is you want to have a high quality, high-resolution image on your particular website and/or blog. As people go to this site, they might want to share it on Pinterest, and the only way that they can do that is if you have an image on your website or the page that they’re on.

Make sure you do have a professionally done image. You can go to iStock or one of these royalty-free services to get one of those images for your website.

You can start creating pin boards, and also pinning different images from your site, from other people’s websites, or just from other Pinterest users.

This is an example of one of my boards. This board is called Chiropractic Marketing, so if you click on this board, then you’ll be able to see individual blog posts that I have personally pinned.

Once I pin this, of course, it goes out to all my 1,000 followers. The cool thing is, if they click this image, it redirects them right to my website where I want them. This traffic is crazy.

To give you an example of just how much traffic and how viral these images can go, I showed an example in one of my Social Media Elite trainings where I pinned an image of Venice, Italy.

Unfortunately, I didn’t have this image on my website, so I didn’t get to reap the traffic, but I came back a couple hours later and I found out that over 50 people had re-pinned this image. All that means is that 50 people saw that image and they decided to share it on their profile with their friends.

Very similar to Facebook, the average Pinterest user has over 200 friends and followers. We’re talking a lot of viral exposure. Right now, I believe it’s up into the hundreds of shares. That’s a really powerful, easy way to get traffic. As I mentioned, unfortunately, the image wasn’t on my website. Just be strategic with how you tag your images.

Here are some tips for creating an authority profile. Use a professional headshot. Tell the community who you are. Tell the users what you do. Tell them about your practice or business. Share any credibility-boosting info, if you’re featured on mainstream television or different shows, or if you’ve been in major offline publications. Tell people what they’ll find on your pin-boards.

Tell users what your goal is, if you have a specific follower goal. Ask them to help you reach it. Include a link to your practice. Include a link to your Facebook profile as well.

If you get a lot of followers fast, more followers simply equals more credibility. Social media is one big popularity contest, and the sooner you understand that, the better off you’ll be. It doesn’t matter if you’re on Pinterest, Facebook, or Google, you want to perceivably have the most followers, the most reviews, the most pins, etc.

The stuff that we’ll talk about today will help you get more viral exposure so you can be, but realize that social proof is a big factor and trigger why others utilize your chiropractic services.

The number one secret to getting traffic from Pinterest is really to get waterfalls of re-pins. Re-pins are when somebody just shares your content. It’s like when somebody re-tweets on Twitter or they share your content on Facebook. We just want to get these re-pins or shares.

To do that, you need really solid professional images, and you need to understand how to tag them accordingly.

Tips for more followers, re-pins, and traffic, I don’t have time to go into a lot of it. I have a 17-page PDF manual included within my flagship Practice Building Training Social Media Elite, but here’s what you can use today, so make sure you write these down.

Follow other users locally that you find interesting. I’ve got a great video tutorial on my blog, and it’s absolutely free, about how to find others in your local area and to follow them. Make sure you do that, because every time you take an action on Pinterest, it sends an email to the other user.

The cool thing about Pinterest is that it hasn’t been saturated or watered down yet like Facebook. Most people have their Facebook notifications turned off because they get so darn many of them. Pinterest is not the same way. It’s very fresh. It still has that shiny new object appeal, so you want to capitalize on that. Any action that you take, whether it’s to like a post, comment, or re-pin, will be emailed to that user. It’s a very simple way to get free exposure for your chiropractic practice.

Comment on other people’s pins. Add a Follow Us button to your website. If you look at my blog, you’ll see I have a Pinterest icon where people can follow me on Pinterest, and if you go to any individual blog post that I have, you’ll also see that I have a Pinterest Pin-It button.

All that means is that when somebody reads my blog post, they have an option there to re-tweet, to post it on Twitter, to share it on Facebook, Plus 1 it on Google Plus, or to re-pin it on Pinterest. You want to make sure you have that re-pin button at the end of your content.

Pin regularly, that’s important, and name your boards accordingly. You have separate categories where you want to feature other prospective patients in the local community. Create a board for cool peeps in Atlanta, or in some other city that you reside in. Set up a pin exchange.

Daily to-dos: Follow at least five people per day locally, like at lease five images per day, comment on at least five images per day, and re-pin at least five images per day. This all can be delegated to your chiropractic assistant, or you can have somebody else do it for you.

Very simple stuff, but just consistently doing this will lead to more website traffic, which will ultimately lead to more new patients if your website does a great job at converting them.

Very powerful strategies. Pinterest is where you need to be for this year and beyond.

Let’s get into Facebook really fast. Facebook has over one billion users. Most chiropractors are already on this network. Everyone is there, probably even your grandmother. The user base comprises adults over the ages of 30, so by no means it is a kid’s network.

It’s very easy to connect and build relationships. Traffic generation is simplified and you have the potential to go viral very fast.

There are a couple different types of Facebook marketing that I’d like to acquaint you with. One is the organic referral-based marketing, which is also known as free/earn, like business pages, likes, shares, comments, and check-ins. We’ll get more into those a little bit later.

Facebook advertising in the paid section is the second type of Facebook marketing. The Facebook ads or the Facebook advertising are what you see on the right-hand side of Facebook, as you log in or as you go to your profile.

There are a couple of different types of ads that you can run, some even in the news feeds. We don’t, again, have time to get into a lot of that information. I’ve got a whole list of video trainings in Social Media Elite where you can access that, but for time’s sake, I want to give you as much applicable organic information so you don’t have to spend any money on advertising today.

Here are some action steps to take. If you don’t have a Facebook account, definitely create one. Then go to Facebook.com/pages to set up a business fan page for your practice.

Title is very important. If you’ve already created one of these business fan pages, I’m not going to tell you to create a new one, because the last thing that you want to do is manage 16 different chiropractic pages on Facebook.

What I did strategically when I started out was I knew Facebook got indexed very well on Google, and I also knew that people were searching for chiropractors in Lilburn, Georgia. What I did is, I titled my Facebook fan page “Chiropractor, Lilburn, GA.” Then I had this straight line, Matthew Loop, DC.

If you were to go to Google right now, type in “chiropractor, Lilburn, GA,” this Facebook fan page pulls up at the very top without me doing any extra search engine optimization tricks or gimmicks. A very powerful, very simple strategy.

Granted, this might only net us one or two patients per month, but it’s something that we don’t have to consciously think about in terms of building a practice. You should be having systems like this.

Again, if you don’t already have your business page up, you can easily set it up just like that.

Once you have 25 fans, go to Facebook.com/username to select a vanity URL. This is really key. That just means that you can go to Facebook.com/whatever name you select and people will go there.

It’s a lot easier to remember, especially if you’re doing billboard advertising, television, or radio. Rather than saying, “Go to Facebook.com/12345,” or whatever numbers, you’ll say, “Facebook.com/Lilburnchiropractic.”

That’s our username. We selected the key words in the user name. So we selected Lilburn Chiropractic. That just helps you rank higher on Google too. My other business fan page is Facebook.com/MatthewJLoop. That was the name that I selected because I wanted to brand myself.

Go there and make sure you do select the username after you created on the Facebook fan page itself.

You also want to get custom direct response Facebook landing page with what’s called an email capture form or opt-in box. This is very simple.

Facebook has this timeline cover graphic and image if you look on your Facebook fan page, and it’s got three little boxes underneath where you can put different images if you choose. One of those images could actually link to your Facebook fan page. You might have “start here” in big bold letters in one of those boxes and that may re-direct to a Facebook landing page.

All this is, is a page that is directly on Facebook that has a title, an email capture form, maybe it has a video, and it has some type of call-to-action or three bullet points.

Let’s say you’re offering a free report “Five Questions You Must Ask Before Choosing a Chiropractor.” That’s title. Maybe you have three separate bullet points telling people what’s in it for me. Those bullet points are always focused on what’s in it for me. “Discover the number one secret to,” blank, or, “Avoid the number one mistake most people make when seeing a chiropractor.”

You can make it that way so they’re avoiding potential mistakes or discovering the newest thing that they need to know. Just make it a consumer-friendly guide. It doesn’t have to be that long, but that’s really how you bring people off of Facebook.

You’ve got to capture their email, so you can get them on to your email list and bring them off of Facebook. It’s very important, so you definitely want to use that.

Some more Facebook fan page marketing tips. Have a laptop in your office, get patients to log in and like your Facebook fan page right then and there. You don’t get penalized like you do on Google for having people on the same IP address log in and like your pages There’s nothing wrong with that. They can even do it on their mobile device in the office. It’s totally up to you. That’s the easy way to get people to like your Facebook fan page so they can stay connected.

Invite your email list subscribers if you have an email list of patients or prospective patients.

Embed a Facebook fan page widget on your website. If you go to my blog at DCIncome.com/blog, you’ll see a Facebook fan page widget. Scroll down on the right-hand side, you will see a little box that says, “6,900 people like Dr. Matthew Loop,” and you’ll see pictures of friends. All that does is build massive social proof on your website, it helps people stick around longer, and it gives you credibility within the marketplace. Have that on your site. It will also get you more fans as those individuals go to your website.

You can have a signature in your email about your fan page. Make a compelling welcome video. You can distribute online press releases or create blogs about this new page that you have up. Run Facebook ads to this landing page or to your actual Facebook fan page.

The advertising platform is great because you can simply flip a switch and generate local targeted traffic to your Facebook fan page, to your website. There are many ways to utilize that strategically to pull crazy clicks and patients with that.

Currently, we’re experimenting with a method that gets us between anywhere from eight cents per click to 25 cents per click on Facebook, which is huge. That’s also contained in the Social Media Elite trainings, if you would like access to them.

You can also run a contest. People that are on your Facebook fan page or just tell people on your clinic, “We’re having a members’ only contest. You have to be a subscriber to our Facebook fan page to be involved.” That’s another way to get people to participate.

I know doctors that have gone crazy in giving away free iPads just to really boost their Facebook fan page numbers. You do whatever is more comfortable for you, but that’s a great way to build your fan base.

Link to Twitter and tweet your followers is another simple way. Say you have patients or fans that are using SMS marketing. SMS marketing is basically text message marketing. You’ve probably seen these advertisements online or television, or even in your local retail stores that talk about “text Pizza to 555-5555.” All that does is help you build a subscriber list of a Facebook, but you can let them know about your Facebook fan page too.

The cool thing with SMS marketing, is that SMS marketing actually has the highest open rate of any other medium. In fact, over 95% of individuals with phones see their text messages.

Think about it, the last time somebody sent you a text message, you typically read it, and the statistics prove that most people open those text messages within 30 minutes. It’s really the ultimate form of a direct response in that regard. If you’re using that, great, if not, you can go to DCMobileText.com to get more information about your practice and how to use it.

Use print media and television or radio> If you’re currently spending thousands per month on television, billboards, or radio, definitely mention your Facebook fan page when you have that vanity URLs. You can easily direct people to Facebook.com/Lilburnchiropractic, so you can make the most out of that advertising.

Display a sign at your practice. Have a link to your personal profile, and you can use the Facebook share button and suggest your page to your friends.

Write a blog post. We talked about that.

More action steps that you can take are you can send a friend request still on Facebook, which is great. I’m not sure how long you’re going to be able to do this because Facebook has evolved into more of a business and it seems like they do charge for a lot of things now.

Send a friend request to three or five people every single day with a warm message attached, something like, “Hey, I saw that we were neighbors in Gwinnett County,” or, “I saw that you were friends with so and so on my profile, would you like to be a Facebook friend?” That’s all you need to say. Nothing spammy. You don’t want to put your links in there or anything.

That will help build your network, and it’s a very simple way to connect. Most people are on social media to be social. Pretty common sense if you think about. Don’t be shy and don’t be afraid to connect with others. Facebook all the time recommends you other people to connect as well. They want you to connect.

Update your social status on Facebook a couple of times per day. I usually don’t do it more than three times per day. The reason is because it can get annoying. Even some of the people that I really love and enjoy, if they update their page too much, it really swamps the news feed. It just really depends. Three times per day is a great guide. You’ll have to gauge your analytics to see which times are best for you.

If you understand how Facebook works, you’ll understand that they’ve ushered in what are called promoted posts. Before, you could be able to post status updates and it would be seen by 75% or 100% of your friends or fan base. That’s not the case anymore because Facebook is trying to make money to appease shareholders. They’ve turned into a business.

You have to use what’s called the promoted post to reach your fans. On my profile, if I want to reach all my 7,000 fans, I pay $15 to $20 to reach them with the status update.

I don’t particularly care to do that, but there’s really not much you can do right now. You want to get your high quality posts in front of as many eyes as possible. Again, I have video trainings regarding that in Social Media Elite if you have questions.

Update your social media status, as we spoke about, but you also have to post high quality information or information graphics, images, quotes of interest, jokes, or open-ended questions. These are things to build liking and trust.

You have to realize that everyone doesn’t give a damn about chiropractic or health and wellness. We’re chiropractors and we’re passionate and enthusiastic about this stuff. However, most people are not that way, so you have to really appeal to all the personality types that will frequent your profile. This is really crucial to understand because you don’t want to turn people off.

Here are some more important steps to take. You want to engage with your audience, friends, and fans regularly show that you actually care about what they have to say.

A lot of doctors seem to post status updates and post and post without any engagement on the profile. When you comment on a thread, when you like an image or a comment, that tells somebody, “Hey, I’m listening to what you have to say. You’re important to me.”

It’s not rocket science here, but you want to make sure that you engage or have your CA do it under your profile just to show that you are listening. It really goes a long way in terms of building relationships. No one wants to have a one-sided conversation.

I’ve seen threads, even from public figures that I’ve worked with, where they will post something online and get literally 100 or 1,000 comments and not post anything in the same thread. It’s so mind-boggling because there’s so much money being left on the table. You’re almost doing damage to the relationship. If you’re going to be on a social media, you have to be social.

The next thing that you can do is run Facebook ads daily to your Facebook fan page or to that landing page that we spoke about. That will help get you a swarm of local, targeted traffic that you will able to convert.

Facebook traffic is different than Google AdWords. People are not actively searching for chiropractors on Facebook. That’s why you have to get them on to your email lists first, educate them, and then they’ll come into your office.

You can’t just drive them to a special offer because that’s not how Facebook traffic works, and it doesn’t convert too well.

You can use the Facebook search to find local businesses in the area to join and interact. This is very powerful. Let me give an example of what happened to us in our office. There’s a company called Chick-fil-A. Maybe you’ve heard of them. They do a lot of advertising in our area. They have different types of fast food restaurants all around.

One location in particular is located in the Lawrenceville/Lilburn area, and that’s directly where we draw patients from. One of the things that I looked at before was I saw how they were actually sending all these advertisements to their prospective customers. They were blasting on television. They were blasting the radio and all these other print forms of media. I’m thinking, “We’ve got to be able to piggy-back on this in some way, shape, or form.” That’s exactly what we did.

We found Chick-fil-A’s page on Facebook, that same exact page that was local to Lilburn and Lawrenceville, and then I used Facebook with my fan page.

Facebook gives you an option to use social network with your business page. Anything that you post on there, whether there’s a status update, whether you comment or you like, it’s going to show your business page actually liked that content. It’s very easy and it’s a free form of advertising, really.

As Chick-fil-A posted things, I would basically comment on their threads. It’s not something that I particularly had eaten, so I would comment on things that I knew about.

I wouldn’t go in there and try to blast them for the unhealthy food. What I did was I went on there just being strategic about it and adding value to the conversation. Any time I would post something or like an image or things like that, it would show up as “Chiropractor, Lilburn, GA” likes this image. It’s pretty strategic.

We’re getting all this free press and publicity just by using Facebook in this way. We even had a couple of patients that same week who said that they found us on there. Again, we’re just capitalizing on the thousands of dollars, probably tens of thousands, that are spent every month by this other company.

That’s just one example of how you can use Facebook search to find other local businesses and landmarks. You can like them with your business page, and then really start to network in their end. Just be a good resource and get patients. Very slick strategy that works very well.

The next cool strategy that I’m giving you is the check-in feature. This one is awesome simply because the average Facebook user has over 200 friends on their profile. When you check in or when somebody checks in to your chiropractor practice, it basically lets their friends know, “Hey, John Smith was at so and so chiropractic.” It’s an indirect referral and, as you know, referrals are some of the best forms of patients that you can get potentially in the office.

You have a check-in incentive plan in the office and I recommend doing this like an every day thing. Have some type of instant gratification incentive attached to it. It’s up to you to what you can do in your state. Check with your State Board first.

Everyone that checks in today, maybe you’re offering them a $5 off their co-pay or anyone that checks in today, you’re offering a $5 Starbucks card. Maybe it’s an additional service or maybe you have daily contests in the office. There are a lot of cool things that you can do.

Realize, if you’re seeing 100 or 1,000 patients a week and 20% to 30% of them are checking in every single time, you are getting a massive amount of free exposure that you couldn’t even buy. This is the stuff that can go on for you 24/7. You’re just really harnessing a strategic protocol in the office.

Most patients you’ll find, too, have smartphones like an Android or iPhone. They can also check in on your laptop in the office. That’s perfectly fine. Most people have the Facebook app on their smartphone anyway, and there’s a little section on there that says “nearby places” or sometimes it will say “check in.” That’s how you navigate there.

Very simple stuff, but another easy way that you can really dramatically boost your website traffic by two to three times, as well as getting more people into your chiropractic office. Hopefully that made sense.

I know today is like drinking from a fire hose. I hope that you’re taking some furious notes. I wanted to over-deliver with the value because, trust me, social media can change your life, like it has mine, and thousands of other clients that we’ve worked with.

Right now, we’re coming up on a sweet spot. If I had to say one thing out of any social media marketing strategy that’s been responsible for me becoming famous in a couple different markets, it’s video, and YouTube in particular.

If you look at my videos from 2005 and 2006, they sucked. They were just horrible, but I leave them online just as a reminder of how far I’ve come. Even though they were so horrible, people connected and they bonded with me, which ultimately led to patients in the office and me catapulting really as a leader in chiropractic in terms of marketing and influence.

It’s really powerful. You’ve got to be on YouTube, and not just YouTube but you’ve got to have an understanding of how to take those same videos and market those videos online so you can get a maximum amount of views and exposure every single day.

YouTube is the second largest search engine online behind Google because people would rather go and watch the video than read some text. This is common sense stuff.

Over three billion video views happen every single day. In fact, YouTube has over one billion monthly users that frequent the site. Major TV networks are actually in a panic because everyone’s turning to YouTube now for their news and stuff. No one wants to watch the extended commercials on regular television. Unfortunately, we’re starting to get commercials on YouTube but they’re not nearly as long. In fact, they are five seconds or 30 seconds.

Understand that, yes, there has been a major shift that people are going to YouTube. That’s where the traffic is, so that’s where you, as the chiropractor, need to be.

There are a couple types of YouTube marketing in particular. One is the organic, which would be you basically upload and you optimize the video to get it ranked high to ultimately bring in leads and traffic to the practice.

The next one is the paid YouTube sponsored ads, which is really similar to Google PPC and Google AdWords. We’re not going to get into Google AdWords at this point in time or the PPC component of YouTube, but just know that that’s there on the right-hand side.

Where to start? This is a money question I get from a lot of doctors. First, you want to have the appropriate technology, but the truth is most technology now is fully equipped to handle video. If you have a smartphone, like an iPhone or Android, they have great quality video. Flip cameras are great.

The older version is a Kodak CIA. That’s a couple years old. I’m sure there’s a newer version by Kodak or some of these other companies. Go to your local electronic store like Best Buy. You can find great technology for under $200. You don’t have to spend an arm and a leg. In fact, most digital cameras have video capability too these days.

Get a tripod or an assistant to help you shoot. One of the biggest mistakes that you can make is having a wobbly camera. Make sure that you do have an assistant that has a still hand or you do get a tripod.

Also, make the lighting is great. Natural lighting always works better, and preferably on a cloudy day, but if you have natural lighting in your office, that works good too. Just see how it looks.

Find something aesthetically appealing in terms of scenery with good natural lighting. It could be in or out of the office.

If you watch some of my videos, some of my videos are in my office, some are at home, and some are in Costa Rica. I like to take people on a journey with me, and you should too because that helps to build rapport, enhances the connection, and gets people to know, like, and trust you very fast.

Videos can be with you as the doctor in them. I recommend at least 75% of your videos be with you in them. They can be patient video testimonials or simple, animated slide shows or PowerPoint presentations like you’re seeing right now.

Be professional, but not always. Be authentic. Be true to your voice. You notice that I don’t wear a shirt and tie in every video, simply because that’s not the real me. There’s a time and place to be professional, but the truth of the matter is it’s the content that you deliver and ultimately that determines your professionalism.

Obviously you don’t want to be in jeans and a T-shirt if you’re talking about something really serious. People do have a certain expectation of what a “doctor” should be, but it doesn’t mean that you’re necessarily wearing a white coat either. Once people hear you speak, that’s the most important factor.

Connect with your audience. Get in front of the camera a couple of times. You probably won’t like the way that you sound or you look, but the great news is that you’ll be able to get over that relatively fast and just keep pushing forward. I know sometimes it can be difficult to talk to an inanimate object, but as you fall into your own and as you start to get good feedback online, you’ll really get energized and enthusiastic.

A video is just an easy way to convey a message to your prospective patient or your current patients.

Here’s the magic video formula that I want to share with you right now. Videos should be about two to three minutes in length at maximum. Anything over that, you’re going to lose attention span, so these are short bite-size videos.

The truth is most people, when they search online, don’t search for wellness. They search for chiropractors, specialists, or different types of conditions, so what you want to do is strategically position the video content in front of those search terms that people are already looking for. That’s what we’re going to do.

We’re going to create these short two- to three-minute videos where we’ll just get our message in front of the appropriate person.

Let’s say we’re speaking about fibromyalgia one of my videos. Open the video, introduce yourself, talk about fibromyalgia, what it is, who it affects, and then from there, you want to give some value that helps to increase that person’s quality of life that same day.

Then after you’ve done that, issue a call-to-action. Tell them exactly what to do next. Never assume people know what to do next. If you want them to visit your website, tell them to visit your website and click the link. If you want them to call your office, tell them exactly what to do. Very key.

Relax, be yourself, don’t suck. How we suck is when we’re not ourselves, so always issue a call-to-action at the end.

Video marketing strategy. Write this down. Create 24 videos for different specialties/conditions that people are searching online. You might have already seen these conditions in your office, whether it’s fibromyalgia, weight loss, headaches, back pain, and things like that, whatever your office is tailored to, and create short, informative videos.

We did that. What you’ll find is that if you Google “Lilburn headache relief,” you will find several videos that are on the first page of Google right now without hardly doing anything, just by how we strategically titled the video.

The name of the video is “Lilburn Headache Relief Matthew Loop, DC.” In the video description box, we actually put the same key words. There was a couple sentence description. Plus we had Lilburn headache relief somewhere in there. Then in the keyword tags on YouTube, we also put Lilburn headaches, Lilburn headache relief, and a variation of those tags. That just helps YouTube and Google to recognize that video as congruent with the same area of their search engine.

The keywords definitely have to be in the title, the description, and also the tags if you want to get index high. If you’re not in an as competitive area, you might find that your videos automatically get indexed on the first page of Google and have several on the first page. Very simple strategy.

Submit your video to YouTube first obviously, optimize it with the keywords in the description, like we just spoke about, and then make sure you take that same video and upload it to the dozens of other video share networks that are online.

These communities have cult-like followers. People are loyal to YouTube, but you have some other people that are loyal to, let’s say, Vimeo or Dailymotion. There are a lot of different sharing networks online, so upload those. You’ll get more views. The only thing better than having your video on one social network is to have it on 30 to 40 so you’ll get more views, more exposure, and more traffic to the site.

Eventually, what’s going to happen is you’re going to surround the market. You’ll literally saturate the entire area, so that you are the only choice. When somebody does search online, if they see something like this, Lilburn herniated disc and they see six or seven videos on the first page of Google, that’s very powerful stuff.

Granted, this is not a super-high-volume search term. It only gets what they deem as 40,000 search results and not a lot per month. We might get one patient out of this search term every single month that said, “Hey, we saw your video online about herniated disc relief. We thought we’d come in and get it checked out.” Very key.

If you distribute dozens and dozens of these videos, you’re going to have an overwhelming amount of content online and it just exponentially multiplies from there. Hopefully, that made a lot of sense in terms of the video marketing.

I’d like to transition right now into our final topic and one of the most important, Google Plus Local/Google Places. It used to be known as Google Maps and it used to be known as Google Local Business. It seems like every other day Google changes the name.

Know that this is the section where, if you Google, let’s say, Atlantic Chiropractor, the first seven listings that come up are those maps listings. You’ll see this little pinpoint there with a map next to it. Those are the maps listings. It’s the most valuable real estate on Google, in my personal opinion.

People buy chiropractors like they like they buy books on Amazon these days. The first thing when they look is they want to see your reviews, your feedback online. If you understand this process and social proof and use the blueprint that I’m going to share with you, it’s almost like cherry picking for new patients every single month.

I know doctors that pull an extra 15-plus new patients per month just from the Google map listings. That will depend on, of course, how searched area is, if you’re in a bigger city or rural area, but it doesn’t hurt you at all. You’ll pull patients definitely from these listings, so it doesn’t cost you one single dime to do.

If you don’t already have a Google Places account, you’ll want to set one up. I believe this is the correct address unless they changed it, but just type in Google Places on the Google search engine yourself and the first listing will pull up.

You can create your account. Once it’s created then you’ll want to verify the account. They’ll send you a pin in the mail that you call in, basically, and you verify that you’re the owner. Complete your profile in its entirety, adding photos, descriptions, videos, and things like that.

Here’s the ranking formula, this ranks you number one almost every time, I would say 99% of the time. The only X factor is the distance from your office really.

Sometimes Google has what’s called a centroid. They pinpoint this location in the center of a town and you might not be the closest to that. Location can be that 1% X factor, but overall here are the primary factors. I don’t have time to go into all 32 ranking factors right now, but I am going to give you a cheat sheet PDF that you’ll be able to look off of and download these 32 ranking factors.

The profile needs to be completed in its entirety. That’s very important. Have a disproportionate amount of reviews than your competitors, right. This is social proof. If the guy down the street has 20 reviews, make sure you have 60 or 80. We’re talking three to four times the amount of reviews. That’s the ideal scenario.

Once you get three to four times the amount of reviews, then you can go on to another review network like Citysearch, Yelp, Angie’s List, etc. Google Places is the most important because it reaches the bulk of the traffic right now.

Get regular in anchor text backlinks. We’ll talk about that a little bit later.

The resource page is what I’m going to give you the document that you’ll be outlining the 32 ranking factors. You’ll have those. You’ll know exactly some of the other factors that play a big role.

Social shares is another one, of course, when people like your content, they like your Google Places, your profile on Facebook and things like that.

Never let social proof work against you. This is one of my number one rules online really. Whether it’s Facebook friends or fans, YouTube videos, views, comments, or ratings, or Google Places reviews and feedback, the web is one big popularity contest and you absolutely must win this contest if you want to have the lion’s share of new patients coming to you as opposed to the doctor down the street.

Here’s how to aggressively get reviews for your chiropractic practice. One, you want to integrate an in-office procedure on the 6th or the 7th visit just so it becomes automatic. When people are feeling enthusiastic and really energized about chiropractic care, that’s when you want to hit them and say, “Hey, Mrs. Jones, we’re very thrilled that you’ve noted such great results with chiropractic. We would love your feedback online. If you can give us your feedback about your experience in this office by this Friday, at 3:00, we’re going to be able to give you this special thank you gift. It’s normally valued at $50 but it’s yours. It’s just our way of saying thank you for letting us help you.”

That wasn’t sales-y at all. That’s just a simple script that ask a patient for their feedback online. Notice how I didn’t say I would love a five-star review or I don’t make it leading, but most patients give us four or five stars anyway. You’re going to find the same thing. It only builds social proof. It has to be automatic, just like your report of findings is automatic on your first, second, or third visit, or whenever you do that. Your review protocol should also be automatic as well.

Ask patients directly. You or your CA can do this. Always give a deadline, preferably on the next visit. If you see a patient on Wednesday, give them a deadline by Friday. That’s going to make them act very fast and it’s going to be fresh in their mind.

I like to give them an incentive as well but check with your State Board to see were what you can and can’t do. Send an email campaign to your patient list, but not just any script. I’ll actually get into that because I have a special surprise for you today.

Get a minimum of five reviews every single week. Write this down. This goes into the Google Plus local strategy. Make it a goal to get a minimum of five reviews every single week from patients in the office.

Quadruple or triple your local competitors so you’re the no-brainer, obvious choice.

Build links to your Google Plus listing or have somebody do it for you. Links are like votes online, and if you get links from high quality sources, that really helps to determine your ranking in many regards. Obviously, you need social shares, you need people to tweet the listings, you need them to share it on Facebook, and things like that, because social shares are the new currency online.

I have a separate backlinking service you can check out at DCIncome.com/backlinks and if you need help building links to that profile. Gett social shares, tweets, pins etc.

Here’s the resource page for you. On this resource page, what I’m going to do is I’m actually going to give you my Google reviews script. This script is extremely powerful because you can use this to send it to your patient list. You send one email on a Wednesday, you send another email on a Friday, and then the third email that same Friday four hours before the deadline.

You’re going to be amazed. Some of the results that we’ve seen are 20 reviews in a matter of just three days. In fact, I just had one of my clients who had implemented it for her office in Canada. They had 20 reviews the first day and wrapped up with 43 total reviews in just a few days.

People are just going to filter some of those reviews, just like Yelp, and there’s nothing you can do about that. You just have to consistently get those reviews. I know it’s frustrating. I’m written a blog post about how to report Google and Yelp to the FTC. We’re not going to go into that right now, filtering reviews, in my mind, is unethical, but you’ve got to consistently get those reviews because they matter very much, in terms of social proof.

Don’t be frustrated. I can guarantee once you use this script, that you’ll have a lot of those reviews stick online and you’ll be the go-to authority in no time.

Then you can basically take that same script and use it as an in-office protocol. The page that you want to go to is DCIncome.com/resources. Go there right now. This page is only going to be online for a limited time, and the reason why is because I get a lot of other individuals that like to swipe and steal my stuff and claim it for their own. I want to specifically have this practice-building information for you, since you took the time on this webinar and you’ve listened all the way through here. This is really going to help you build social proof.

As I mentioned before, I’ve got clients who get an extra 15-plus new ones per month, just from Google Places, if you do it right. The reviews make a big difference. On this resource page, you’ll find that review script. You’ll also find the 32-point checklist of DCIncome.com/resources. Make sure you check that out right now.

Hopefully, you’ve found a lot of value out of this information today. I know it was like drinking through a fire hose. Usually, I find that there are three types of doctors here on the webinar.

The first type of doctor you might be was you thought this presentation was very informative, but honestly you’re probably not going to do much with it. Hopefully, that’s not very many people, honestly.

The second type of doctor you might be is you’ve seen this information, you’ve received a lot of value, you know the internet and social media is not a fad and you’re really anxious to apply what you’ve learned to your practice ASAP.

You also really want to take your online marketing to a master level so you can become the most famous chiropractor in your area. You want professional guidance by somebody that’s built a chiropractic practice with social media.

The third type of doctor you might be on this call is you just don’t have the time, energy or want to put in the effort to learn the marketing yourself. You just want somebody else to do for you.

If you fall into Category 2, I’d like to show to the best way to further shortcut your way to an extra 20 to 30 new patients or more from the internet each month. What I share with you today will get you going really strong, but we only had one hour together. Normally, I do entire day seminars regarding social media marketing, total immersion days, in fact.

The system that I’m about to share with you is very reliable when you implement the social media marketing strategies. In fact, even a second grader can do this. It’s not that it’s so difficult. It’s a little bit of a new language, yes, but we had biochemistry in school. That was 1,000 times more difficult than social media marketing will ever be.

There’s no need to be a technical genius. You get to look over my shoulders as I hold your hand because they are video tutorials. This system to date has generated over $57 million in chiropractic practice revenue for doctors worldwide. We’ve got doctors in many different countries that are using this particular system. It’s used around the world and it’s used by over 5,500 doctors, which is the most utilized social media marketing program in the profession.

This is Social Media Elite, as I referenced before in the course. It’s an A to Z home study training that works for any type of practice. It doesn’t matter if you’re personal injury, if you’re subluxation-based, or you’re a muscular skeletal. This is my flagship product.

It’s four digitally-delivered module, over 50-plus training videos, five PDF manuals, has over 12 hours of effective practice-building content without a lot of the BS you don’t need.

The truth is not all social media will build your practice. I would say about 90% to 95% in fact. You’re going to get the small percentage of information, the strategies and tactics that are going to actually lead to more website traffic and patients in the office.

This system was created by a chiropractor, myself, who built a widely recognized practice using the internet and social media. I’m not really just a consultant. I have firsthand experience using this information.

There’s also a six-month money-back guarantee on this training. I’m so confident in what it would do for your practice that we offer a six-month guarantee. No other course in chiropractic actually offers that long of a guarantee with the program.

Here’s what you get with the system. You get Facebook organic referral marketing strategies. We reviewed a few of those today. There were so many that we didn’t have time because this is a one-hour presentation.

Facebook ads marketing is an ultra-effective way of growing your practice and getting more traffic. I’m going to share with you several video tutorials that will help you get a ridiculous amount of low cost-per-click and just flood your website traffic with local target prospective patients, and I will even give you sample ads that you can swipe.

Google Places/Google Plus local marketing. I’ll show you everything that you need to know in a teleclass about that.

Online press service marketing. We didn’t have time to touch on this but it’s a very powerful medium to get you in the major news outlets, get more press and publicity for your practice and get you more links to the site. Article marketing, we’ll talk about that, how to effectively create and distribute your articles.

Search engine optimization, how to get your chiropractic website ranked number one on Google. It’s changed a lot in a past couple of years, so I’m going to give you a couple of different cheat sheets that will help guide you through what the new rules are and how to really optimize your presence so you can rank number one for any keyword online.

You’ll also discover link-building strategies, video marketing. You’ll look over my shoulder, as I guide you through and walk you through YouTube, how to navigate the network, how to siphon traffic off of competitors, how to get the most exposure, and ultimately how to get more patients using video.

Chiropractic blog marketing. You’ll discover Twitter marketing for chiropractors. Twitter is one of the most powerful networks that I’ve ever seen. I use it all the time and I use it to grow my business. It’s probably not how you think. A lot of doctors just don’t understand Twitter, but it’s a real time feed network. I have literally had clients get patients within a few minutes of getting on Twitter through some of the strategies that I’ve shared. Very powerful way to connect in real time with your potential patients.

Outsourcing and leveraging, by no means do I want you to think that I do all this stuff myself. I am very big at being resourceful and I know when to strengthen my strength. I also know when to delegate my weaknesses, and I want to show you the exact same thing so you can be more effective and you can leverage your social marketing to grow your practice.

I’ll also give you a quick-start manual and task list. If you enjoyed this presentation and you liked how systematic and laid out it was, I’m going to give you this task that will make your marketing much easier, and ultimately you’ll grow much faster because of it.

Here’s what Social Media Elite will do for you. It will dramatically get you more new patents from the web each month. Even if you are already implementing social media marketing, this is a better way to refine and tweak your strategies so you’re able to maximize your effectiveness.

It will show you how to blanket and dominate Google, get into every single nook and cranny, and rank number one online.

It will help make you the most recognized chiropractor in your town or area. It will really help you to create fame and credibility. It will also help you become an unstoppable public relations machine so that anywhere somebody searches online they see you and your content.

It’ll help you maximize your effectiveness with social media. It will get you measurable and exponential increases in your website traffic, and ultimately, you’ll have a Google Analytics or tracking system on your website so you can measure how many visitors you’re getting every day to your chiropractic site.

You want to have a baseline before you implement this training because I want you to firsthand see the dramatic increases in traffic that you get to your website.

Truthfully, Social Media Elite will teach you a set of skills that will generate you consistent streams of income and new patients for life. This is not just a one-and-done, fly-by-night strategy. In fact, for the low investment of this training, one new patient more than pays for it. The truth is you’re going to be getting patients every single month for as long as you’re in practice. That’s a pretty good deal.

This is going to help you get your chiropractic practice message of health in front of the right qualified patients. It’s going to help you serve more people and give you unfair competitive advantages locally.

It will provide you with a proven internet marketing strategy. This is not based on theory. I’ve used this to build my own practice and helped thousands of other doctors do the same thing.

Strategy is what separates those who get a couple of new patients per month from the internet versus those who actually get a couple dozen. It’s all in the strategy.

Social media will also allow you to reach dramatically more people and have more freedom and flexibility.

If you’re interested in getting new patients without spending any money on traditional advertising and increasing your patient volume and practice income by 35% to 55% in the next couple months, then here’s what I recommend you do. Go to DCIncome.com/go/crazy-deal. You can see that on the screen right now.

This program sells every single day for $597, but on this webinar only you’ll get to save 50% off the normal $597 fee. Not only that, but I’m actually going to give you a couple different fast action bonuses to really get you started. In fact, this is over $1,765 in bonuses.

The first one, you get a fast-track consultation to success with me. I don’t let you speak with one of my assistants. You speak with me personally because I want to know your practice. That’s a $500 value.

You get my notorious three-day new patient machine email sequence. This gets you a new patient boost in just three days from your current mailing list. You can also use this as an effective re-activation campaign if you don’t have a prospective patient list. This is a $97 value.

The content marketing blueprint training course you’ll get access to at no charge. This shows you the fastest and most reliable way to increase and protect your Google rankings this year without going broke. That’s a $277 value. Not only will I show you that, but I’ll show you the scripting process that I use to create content and also to outrank and to get more clicks than other people on the search engines.

Ranking number one on Google in important, but the truth of the matter is if you understand how to create subject headlines and compelling little meta-descriptions for your content, you could rank number two, three, or four and still reap the overwhelming majority of the clicks, more than the number one list. That’s a little secret that you don’t hear often, but it’s really powerful.

It’s about understanding copywriting, how to phrase your words, which words are really more important psychological triggers and I’m going to share with you that in the content marketing blueprint. I love this training. It’s one of my most passionate and most helpful.

You’ll also get unlimited email support with your investment in Social Media Elite. If you have any questions, I’ve already been there and I can guide you through relatively fast, if you encounter an obstacle. I don’t want you to stay stuck for a day or two days, or two months. That’s not how it’s done. I want to be there to guide you through every step of the way. You get unlimited email support with your investment today.

I’m also going to give you a never before released presentation stuffed with tips and strategies that help grow your practice. The average income in the room for this presentation is over a million dollars per year. This is a $197 value.

I’m also going to give you the ultimate Facebook ads marketing blueprint to show you what you need to be successful running your Facebook ads.

I’m going to give you a special presentation that I did. I’m not sure if you can see this down there. This presentation was called “The 3,000 Facebook Fans in 30 Days” presentation. It’s a $97 value. I’m going to show you how to get an extra 3,00 fans to your Facebook fan page in just 30 days. This works like gangbusters and I think you’re going to be blown away with some of the strategies that I share within the course.

As I mentioned to you previously, if you’re really interested in taking your practice growth to the next level, your marketing, and you want more new patients without spending any money on advertising, then definitely go to DCIncome.com/go/crazy-deal where you can access Social Media Elite at 50% off and also get these awesome extra fast action bonuses.

If you’re in Category 3 by chance and you just don’t have the time, energy, or effort to do this, everyone has the time. It’s just a matter of if you make the priority. The truth of the matter is if you exercise this option, you still need to put a little time and energy on yourself.

This is where you simply want most of it done for you. You want to automated system to help get you patients from the internet to increase your website rankings and traffic. The patients don’t happen overnight because there are is a ramp up time, obviously, especially if you don’t have a strong presence in your market and if you can’t really commit to I would say three months then I wouldn’t even really recommend this service at all. This is for those who don’t have the time, or want to learn the technical know how to do the marketing.

The company is called Automated Social Networking. There are no long-term contracts with this particular company, but again if you’re not really committed to at least three months, it’s probably not for you because there is a ramp-up time depending on how competitive your local area is.

It’s the largest turn key, everything-done-for-you social media marketing company for chiropractors, and it does provide a comprehensive social media, internet marketing campaign every week and every single month.

What it will do for you is get you dramatically increased website traffic, referrals, better SEO rankings, word-of-mouth and name recognition, which will ultimately lead to more new patients in your office you can serve.

I will say that if you chose to invest in Social Media Elite today, if you have people in your office, you CA that can help you, or anything like that, you can be a lot more aggressive. Obviously, we have to keep automated social networking at an affordable price point for the average chiropractor and small business owner, but just feel it out and see which works better for you.

Here’s what you get. We have three packages. Good, Better, Best, depending on how aggressive you want to be in your marketing. You can also see a comparison chart at AutomatedSocialNetworking.com/benefits. That’ll show you a large list of comparison.

We do the keyword research for you. We do video marketing. We create simple slideshow videos and we distribute them on YouTube and other channels. We create and manage your social profiles. We create content for your blog and post for you.

If you have content, articles, videos, and press releases, you’re more than welcome to submit those to us. We update your Facebook status with the content that we post. If you’re interested in doing Facebook marketing, we can do that for you. Google AdWords press release marketing. We write and create articles and press releases and then syndicate and submit them online for you. Social bookmarking, we do all that.

Search engine optimization, Google Places optimization, link building. You have phone support and helpdesk. Helpdesk is 24/7. Phone support from 9:00 to 5:00, every week day. End of the month reports and tracking to prove really what we’re doing for you. Custom website conversion analysis and much more.

With Automated Social Networking, we do have a 30-day money back guarantee with this program. We also have a 90-day Google rankings guarantee that you’ll be on the first page of Google for the key word that either you select or that we go ahead and select based on our market research.

Again, it’s a completely risk-free service just like Social Media Elite because we want you to at least do something rather than not taking action and not growing. Whatever service you feel is right for you, whether it’s Automated Social Networking or Social Media Elite, more than happy to help you.

Look over the comparison chart with Automated Social Networking. You don’t have a form in front of you, but when you do take action today, here’s what we’re going to give you for Automated Social Networking. It’s over $1,200 in bonuses. You get two extra videos created and distributed per month for you. You get a practice-building mastermind with myself or my partner.

You also get unlimited phone support with your account manager and we’ll also give you 50% off of the third month subscription. We’ll also waive the sign-up so you can save an extra $197. That’s if you decide to take action today on this webinar.

When you sign up, just go head and put that you hear about this particular offer through the Genesis Software webinar and we’ll go ahead and hook you up, no problem.

It’s time to walk the talk. The truth is, doctors that do the best realize that prosperity and abundance. They walk the walk and talk the talk. They don’t just talk about improving their practices. They actually do something about it. Wherever you fall on the spectrum, I would be thrilled to help you today.

My email is always open to you. Just send me a message on Facebook. I reply to everyone unless you’re just trying to spam me some offer that I don’t want. I’m here more than willing to help you because I know and understand what it takes to be successful and I want to at least give you that guidance and point you in the right direction because that can definitely shortcut your learning and give you a fast track to practice growth.

Again, this is Matthew Loop. Hopefully, you had a wonderful time on this webinar. Dr. Tabor, thanks again for having me and the whole Genesis Software team. I’m very grateful because I think you guys are leaders in the profession and I’m just very grateful to be on this webinar today.

Dr. Tabor: Thank you, Dr. Loop, for taking the time and sharing the information. I am always amazed every time I hear you speak. I have a page full of things I should be doing in my practice to make my practice better.

I really appreciate you bringing all the valuable info to us through the webinars you do and the speaking that you do. It’s extremely valuable for us chiropractors who are in practice. Every time I hear you speak, it makes my practice better.

For those of you who are listening, I just want to highly recommend Dr. Loop’s programs and coaching. I’ll just tell you, bottom line, they work. If you are wanting to take your practice to the next level and learn more from Dr. Loop, I highly recommend you contact him.

I also want to thank you, Dr. Loop, for such considerable discounts for our followers that you’ve given on our webinar tonight. I know there are some time restraints for some of those. As soon as you get off this webinar, contact him and go to those websites that we discussed there. You can go to DCIncome.com for more information on Dr. Loop.

Thank you, again, Dr. Loop, for being here tonight. Thank you, everyone, for being on the call. Do you have anything else to add, Dr. Loop?

Dr. Loop: That’s awesome. I really appreciate the opportunity to speak and help empower chiropractors. Hopefully, the doctors take this information they learned this evening and implement it tomorrow. It will totally change your life.

Announcer: Now that you’ve heard tips and strategies from some of the best in the business, head on over to GenesisChiropracticSoftware.com to discover how the largest chiropractic offices in the world track their workflow, scheduling, documentation, billing, and so much more.

Thanks for listening, and we’ll see you on the next Practice Growth Strategies.

We’ve talked about how important the patient experience is to the success of your practice.  We’ve also discussed how using proactive Chiropractic software and technology to quantify and improve that experience helps you to run your practice at the level of big business.  Now, let’s look at it from a purely marketing perspective and break down your Chiropractic Return On Investment (ROI).

Most already know what return on investment is.  For example, if you gave me one dollar and I gave you back five dollars that would be a 5 times return on investment, a good ROI.  But, if you gave me five dollars and I gave you back only one dollar that would be a bad return on investment.

Almost every Chiropractor knows that they should be calculating their return on investment when they put an ad in the paper or send out a mailer.  However, what these same Chiropractors don’t realize, is that they need to calculate their cost of marketing and getting new patients versus their ROI of increasing patient retention.

According to Harvard Business Review, it costs you five times more to get new patients than it does to retain patients you already have.  Five times more.  So, what does that mean?  It means that you give me five dollars and I give you back one dollar – a bad return on investment.  Bringing in new patients is five times more costly than utilizing a solid patient retention program.  Yet ironically, most Chiropractic marketing software and systems focus on increasing the number of new patients rather than boosting your patient retention.

It is interesting that the best businesses in the world are also the best at customer retention.  Take the Ritz Carlton for example.  Every single thing they do is broken down into small steps to ensure no detail is missed, every customer experience is personalized, and each person that stays at the Ritz receives the ultimate gold-standard care.  The Ritz Carlton focuses on customer retention and in return achieves a huge return on investment with customers who return time and time again, happy to pay their five hundred dollars plus rate per night.

It is time for Chiropractors to understand what the largest, most successful businesses in the world already know…retaining your current customers or patients equals a higher return on investment than marketing for new customers or patients, a five times higher ROI.  This means that increasing patient retention by focusing on improving the patient experience is vital to achieving success in your practice.

Any business person knows that you put your money where you will achieve the highest return on investment.  For Chiropractors, the greatest ROI is not found in new patient marketing where most of the marketing dollars have traditionally been spent.  Instead, investing in a solid patient retention program, similar to the Ritz Carlton, where each step of the patient experience is broken down and quantified so that no detail is missed, will generate the highest possible return on investment for your practice.  Don’t miss our next post where we will discuss managing the mission critical points of the patient care experience.

In a previous blog article, we talked about how using proactive Chiropractic software to quantify and improve the patient experience can take your practice to a new level.  Chiropractic software can do this by handling the mission critical points of the patient experience, making sure that no detail is missed.  So, what does mission critical mean when we’re talking about the chiropractic patient experience?

Mission critical points for your practice are things that you have to follow-up with in real time or risk losing your patient.  Every task performed by you and your staff each day, from scheduling to billing, inventory, collecting recurring cash payments, etc.  From the first exam to following up on chiropractic insurance claims will have an impact on the experience your patients have in your office and will determine whether they continue with or drop out of care.

Think about how many tasks you and your staff must perform each day to achieve a perfect patient care experience.  Exams, adjustments, chiropractic SOAP notes, diagnosis codes, billing, taking patient payments, credit card on file, asking for referrals, scheduling future visits, and following up on no-shows and expired care plans are just a few of the mission critical points your practice experiences every day.  These all have to be monitored in real time or the patient experience suffers.  To retain just one chiropractic patient, there are an estimated 331 tasks that have to happen perfectly every single time.

But, why are these tasks mission critical?  Let’s take no-shows as an example.  What does a no-show really mean to not only your business but to your patient.  If a patient was going in for chemotherapy and they had to miss a visit, would they be waiting for you to call them to reschedule that visit?  Absolutely not.  Would they walk out of chemotherapy forgetting to schedule their next visits?  Or, would they reach the end of their treatment, get their testing done, and not follow-up to get their doctor’s recommendations for the next phase of their care.  Never…it is too important to them.

So, when a patient in your chiropractic practice no-shows for a visit, walks out without a future appointment, or is not excited about their re-exam, what are they telling you?  They are telling you that they don’t value their care.  It is no longer important to them.  

 They are telling you that they don’t value their care.

Patients visit a Chiropractor and sign up for chiropractic care for the right reasons.  They don’t sign up for 36 visits if they don’t understand the value Chiropractic brings to their lives.  The problem is that they forget.  And, they don’t tell you they have forgotten.  They show you they have forgotten by not showing up for their appointments and forgetting to schedule new ones.  If you don’t monitor and follow-up on these things in real time, you are in immediate danger of losing that patient.  This is mission critical.

A proactive Chiropractic software, like Genesis Chiropractic Software brings real value to your practice by monitoring each and every mission critical point in real time.  It ensures that every one of those 331 tasks that have to be performed to retain each patient are not only assigned to the best staff member to handle them but also have been completed, giving you the ability to create an outstanding patient experience.  Managing these mission critical points is the ultimate key to building patient loyalty, boosting patient retention, decreasing staff frustrations, increasing referrals and dramatically increasing the revenue per patient on average.

Chiropractors are always looking for newer and more innovative ways to expand their practice with explosive growth. Learn how to use X-ray and posture analyzing software to help you help your patients.

Resources: Subscribe on iTunes

Transcript:

Tabor Smith: Well, hello and welcome, ladies and gentlemen. On behalf of Genesis Chiropractic Software, I’m Dr. Tabor Smith, and I’m proud to have our guest today. He’s an instructor with Chiropractic Biophysics and president and CEO of Posture Co, Dr. Joe Ferrantelli.

Joe, welcome to the show. How are you doing today?

Joe
Ferrantelli: I’m doing, well, as Sid would say, nearly perfect.

Tabor: Awesome. I love your attitude and I love what you’re doing for the profession. For those of the people, the chiropractors out there that maybe haven’t heard your name yet, tell us a little bit about you, how you got into, not only corrective care chiropractic but also getting into the softwares that you provide chiropractors today.

Joe: Yeah. Well, great. Well, since I grew up in athletics and power lifting and a family that was in bodybuilding, it was pretty much ingrained in me that I had to see a chiropractor, our chiropractor, the team chiropractor.

As a kid, I saw my dad going and I thought it was all pain-based. I didn’t think anything of it. I told my dad, “Why do I have to go? I don’t hurt.” He was like, “Because you want to be a better athlete, don’t you?” And I said, “Yeah.” “Well then you have to have to go see Doc.” And I’m like, “Okay, I’ll go.”

I was still very skeptical even as 14-year old kid. I thought I knew everything back then, too. So I started going to him and he was working a bit on my posture, and all of a sudden, my strength went up, in my squat. And I remember going to him because he didn’t . . . Unfortunately, he didn’t do a good job educating us on . . . maybe it was because I was a kid and he didn’t think that he had to educate the kid, but obviously educating my dad enough to bring me in.

So I asked him. I go, “Is what you’re doing related to my performance because, nothing else has changed but my strength has went up tremendously?” Then he related posture and how it affects the nerves and spinal position and things like that.

Ever since then I knew it was a toss up between being a meteorologist and a chiropractor, and obviously a chiropractor won out. I stayed on with him for many years until I went to chiropractic college. That’s what inspired me to go.

But once I got there, how I found corrective care was I was starting to get a little bit uneasy and almost wanted to drop out of school, like first, second quarter because I always understood the philosophy and the chiropractic improved everything.

What I was exposed to, it was obviously the good and bad. Going to Life East, I was exposed to everything, which is great because sometimes you’re not exposed to anything if you go to certain other schools. The problem was that I was really frustrated. I’d go to different clubs with the same person from . . . you know how they would have clubs every night somewhere?

Tabor: Yeah.

Joe: I would go to different technique clubs and they would find a different problem with the guy that I was just with. My friend that I was going to the clubs with, last night he had one problem, one technique said, and then the next night, he had another problem, another type of subluxation and it didn’t make any sense.

So I went to CBP because I heard that it was scientific and that it was subluxation-based and it fulfilled the philosophy of chiropractic. At least that they didn’t have all the answers, but they had a lot of answers that seemed to go unlooked [sounds like 00:03:32].

I went in there, and everybody found the same problem on everybody all the time. It was reliable, and I said, “Huh, this makes sense.” Then I started hearing about this crazy guy named Don Harrison. He’s really, really smart, has a lot of answers, and is so passionate about chiropractic. Just don’t sit in the front row and ask a dumb question because he would always joke with you and say, “Hello, hello.” If you didn’t understand the question, stuff that you should have known.

He was a fantastic teacher. It was like I was blessed to be a part of that, and if it wasn’t for Don Harrison, I would have dropped out of school, and I have countless friends that have said the same thing. He affected so many lives, including what he did, it changed the whole course of my life.

Just little things like, here I was going through so many years of chiropractic care, going through the clinics at Life, and I don’t know, I met Don, it would probably be maybe my third quarter at Life.

First thing he says to me, when he sees me walk he goes, “Joe, you need to get an x-ray. You have a short leg.” And I go, “Well, I have lots of x-rays.” He’s like, “No, somebody screwed up. You have a short leg.” I’m like, “Don,” I go, we’ve . . . back then it wasn’t Don. It was, “Dr. Harrison, I’ve had lots of x-rays.” I brought him the x-rays the next day at a seminar, and he goes, “Well, I’m not good at reading obliques.”

That was always his joke I found out later, was when you have a misaligned x-ray that hey, you need to retake this x-ray because what you’re seeing on the x-ray is not true biomechanics.

Sure enough I went to a CBP doctor that’s very specialized in taking x-rays. It’s kind of we grew out of upper cervical. So think of upper cervical positioning really meticulous, and for every area in the spine, so when they took it they found that I had a huge short leg, that had been missed by my family chiropractor, the clinic doctors at Life, my interns.

As soon as I put a lift in, it started changing my life, and I’m like, “Wow.” This was the opportunity to learn more, and I got inspired. That’s how I found CPB.

Tabor: Well, just for the listeners that aren’t familiar with CPB, that Don Harrison is Deed Harrison’s father, and Deed Harrison is the main guy in CPB right now, correct?

Joe: Yes, correct. What Don’s claim to fame was, that he was a passionate chiropractor that originally when he got out of school, he was working with Earl Pettibon, structural-based, Dr. Pettibon technique. When he was working with Dr. Dan Murphy, and everybody’s heard of Dan Murphy. A lot of people don’t know that he was practice partners with Dr. Dan Murphy.

Tabor: Oh, wow, I didn’t know that.

Joe: Yeah. And, yeah, Dan Murphy is a CBP doc. He stumbled upon CPB, in effect . . . I’ll just make the long story short. He stumbled upon working on a tough case that when he was calculating vectors for trying to tap atlas [sounds like 00:06:53] so to speak, that he would have had to correct this person’s spine, he would had to draw a hole through the skull to contact the atlas.

Then at that point in time, it hit him. He said, “You know what? What we’re seeing on the x-ray is a three-dimensional image smashed on to a two-dimensional film, so we’re seeing the shadow, and some of these shadows can counteract each other to make the person look better or worse on an x-ray, and we need to look at their posture. If we fix our posture, most times, except for cases where there’s severe instability or things like scoliosis, it will improve.”

That’s when he, long story short, stumbled upon CBP technique, and he was working on it early on with Dr. Dan Murphy. That’s how CBP was born.

Tabor: That’s awesome. I personally, I love CPB, and I don’t know, I never knew Don, but Deed is awesome. I’ve got to be around him a few times. Been to some CPB seminars and I just, I really enjoy Deed. He’s a good guy.

Joe: Yeah, he’s doing wonders for the profession as far as he’s carried the torch for CBP very, very well. Even though Deed and I are the same age, I consider him one of my mentors.

He’s a lot like his father to where he never forgets anything, anywhere, any time. The guy has a memory that’s unbelievable. He has a knack for spinal biomechanics, you know?

Tabor: Yeah.

Joe: And he’s very, very gifted at it and really has advanced CPB even beyond what Don saw the vision of CBP early on. Don would be very, very proud of his son.

Tabor: Yeah, oh, absolutely. They’re great, and I encourage all chiropractors out there, if you’re listening to this right now, I highly encourage you to go to a CBP seminar. It’s life-changing. It’s definitely practice-changing. You’ll love it.

So moving on into . . . Joe, you’re getting into CBP. You found that this is your calling, that you’re moving towards posture correction. Where does the software come in? How did that work?

Joe: Funny story. Well, when I was working with Don early on, I’ve always been into technology. As a kid, as a hobby. I grew up in technology, it was one of my hobbies besides athletics, it was computers.

So I realized that CBP did not have a website when I was going to school. And I made a website for the club, for CBP club, idealspine.com. At the time, Life was very, very strict. They said, “Well, you can’t have a website for a club.” I said, “Okay, that’s unconstitutional. You can’t tell me what we can or can’t do.”

Rather than be controversial or cause any problems at the club for Life, I was discussing this with Dr. Don, and he goes, “You know what, Joe? You have a knack for this, but we don’t have a website. How about you become . . . what do they call it? A web master.” I’m like, “Okay.” I never thought about that.

So we turned the club website into idealspine.com. That’s how Ideal Spine came to be. I managed the website for quite a long time until I realized, “Hey, you know what? There are specialists that . . . ” Deed and I decided several years ago, we need to find people that are really gifted at . . . do what they do. We wouldn’t expect a graphic designer to do chiropractic care, so why are we trying to meddle in doing something that’s not our specialty.

That’s how I got into the technology with chiropractic, so to speak. Early on in my career, when we’re marking x-rays, Deed and I would take photographs of our x-rays on a view box and want to basically make reports, report of findings reports for our patient. So we would take photos, put them in a Word template, and it would take like 20 minutes to get just one report. What we found that if we gave customized reports to our patients, the retention went way up.

So early on, I tried doing, dabbling, and doing a future version of what became Posture Ray, our x-ray analysis software. And eventually as we started doing some of the spinal modeling studies, it was inevitable, in 2006, we had a sister company that I was the liaison to the programmers on how to develop the software.

Where we could mark x-rays like we did, and using the backend of our research software, and just put a graphical user interface on it. So clinicians, when they digitized x-rays, could have a report of findings that went home with the patient.

Clinical documentation that could be uploaded into an EHR, even though back then I didn’t know what an EHR was. We were just basically getting basic note systems. Be able to have a view box that even if we had . . . because we didn’t have a digital x-ray back then, but we had photographs, that I could educate a patient and draw on the x-ray in real time, and I didn’t have to go looking for the x-rays.

So that was the genesis of really getting going with our x-ray software, and at the same time we’re also working with another company on development of Posture software.

Tabor: Nice, and that eventually became Posture Ray, I’m assuming.

Joe: Yeah. So Posture Ray had its birth really in 2006, and the company was formed Posture Co in 2006. We’re all a part of it. Then early in 2006, we realized, too, our Posture software, even though it was reliable and valid and published in several journals, it took way too long for clinicians to use. Clinicians were not even using that because it just simply took too long.

And in 2007, when the iPhone came out, I approached Don. I said, “You know what? There might be a better way.” When I started doing apps, I said, “How cool would it be if we could take a photograph on an iPhone and mark the picture and anywhere, any time, be able to do a photograph of a person and educate them, and at the same time market CBP.” He thought it was a good idea, so I started thinking about it.

And in 2009, I really started to get the ball rolling. I heard there was an iPad coming out, and I basically took all the money that I possibly had and invested it in this idea. In 2010, I took over Posture Co when unfortunately Don got sick. Deed took over CBP seminars, and I took over PostureCo. Really haven’t looked back at it.

It’s crazy how things happened, and this – my purpose was to be able to get to more chiropractic patients worldwide, getting them aware about their posture and helping doctors succeed in practice.

I get a lot of enjoyment. I miss patient care. I stopped seeing patients except for friends and family in 2012 to focus on this full time, and of course teach with CBP.

Tabor: Well, let’s focus on that. What you just said, you’re helping chiropractors reach more people worldwide, and so in this portion of the interview, I’d like to get into the benefits that your software provides chiropractors. Bottom line, it’s going to help make their lives better. It’s going to help make their practice easier. It’s going to help them to communicate the power of chiropractic to their patients.

You have three software components, the PostureRay, the PostureScreen, and the LeanScreen. So take us through how a chiropractor that’s not familiar with those, how would it benefit their practice and . . . well, each one of those does for the practitioner.

Joe: Okay, well, for anybody that takes x-rays, I’ve already kind of spoke about PostureRay, and the reason why it’s called PostureRay was because Don Harrison thought it was . . . posture affects x-rays so we’re going to combine those two terms and make PostureRay. People still . . .

Tabor: Digital, a lot of people are taking digital x-rays now.

Joe: Yes. And effectively now, we don’t replace what’s called the PAC system. We work in tandem. Think about it as a radiographic EMR system.

Tabor: Got you.

Joe: So we’re like a note system specific to x-ray that help document and build the practice. So I could spend a whole hour discussing what PostureRay is, but you can have your staff help you and the doctor verifies all the markings are correct. Literally you’ll get a report that shows a patient versus normal their percentage differences at every spinal level showing subluxation, educational reports.

Then of course you can document everything from instability to subluxation correction, pre-, post-, correction potential x-rays. It goes on and on what you can do with PostureRay.

PostureScreen is an iPad or Android or an iPhone app. It runs on iOS and Android, and works in tandem with PostureRay. You can upload the images that you annotate to your EHR system, but what it allows you to do, quite simply, is do a reliable postural analysis as detailed as you want.

If you’re at a spinal screening, you can do just lateral views that take 10 seconds to be able to do, and because if you’re at a spinal screening, which of all people you know, because that’s your specialty. You may have 15 people walk up at once, so you got to be able to process some.

So we came out with quick-screen module with that, so we can just do very quick, annotated images for patient education. So when they come in, you can do a two-view or even a high-end four-view postural analysis.

We got some other things in the works as well, too, and that allows you to clinically find out what’s going on with the patient because as we know where the posture is, is where the spine is within. So we want to be able to educate the patients because here’s the biggest thing that I see with people that are struggling in practice.

Well, A), if they’re not structural-based, that makes the world that much harder for you to practice because how are you unique and different compared to the chiropractor that’s dealing with pain, down the road? We know that chiropractic’s much more than pain.

Well, if you don’t get them, just like what I would say, from that pain idea to posture and organ and systemic health, how are they going to express a better life through what it is that you’re doing?

Posture is really that key. So what it allows, is that the staff can help with the posture exams is very, very fast, but it gives you the clinical data that you need to know how to fix the person, but realistically it shows the patient. They understand their posture, a lot of times, much better than their x-rays.

So you can show them their neck, and they’re going to think it’s their lower back. Even sometimes, unfortunately, nurses can’t tell the difference. But they all can see their posture, so if you make a change in their posture, you’re making a change obviously in their health, in their spine, and used it in tandem with the x-ray findings. You don’t have to be a CBP doctor.

It’s just amazing the retention that you’ll get from this, not to mention that it’s easier to get patients in the door. But it’s easier to retain them when you can show them predictable changes, especially with even just simple postural based types of regimens.

Tabor: Right. Well, and for me personally, and all your software is awesome. I use PostureScreen mobile the most just because we do our screenings, and I’ll tell you, I think every chiropractor on the planet should have this software, should have an iPad. I think that’s what we found it works best on.

Joe: Yes, absolutely.

Tabor: And should get that and use that in the practice. Another thing I think we should mention here, especially our Genesis Chiropractic Software users out there, it’s beautifully implements with your EHR software. You take the key in and plug it in, and just hit a button, and it can upload and it can create a patient file in your EHR file.

Joe: Oh, yeah. For Genesis, it works fantastic. Genesis was the first EHR that we integrated with, and they were a pleasure to work with. What’s great about it is if you’re at a screening and you have Genesis software.

As soon as you’re done with the screening, if you push it to Genesis, it will create an account in Genesis already. So that when that patient comes in, Genesis already has an account waiting for them. It’ll have the postural photographs and PDFs already in there.

Then if they already have an account, it’s going to obviously upload those PDF documents and images directly to Genesis as well.

So when you have Genesis, you don’t even have to manually upload anything. There’s no using Box or Dropbox or any other syncing type of third-party software. It’s directly pushed right into their software. It’s fantastic.

Tabor: Talk about making your life easier, right there.

Joe: Yeah, absolutely.

Tabor: Then the newest software that you came out with is LeanScreen. Is that correct?

Joe: Yeah. LeanScreen is pretty cool in the fact that since – I was a trainer long before I was a chiropractor – and I got really frustrated when we’re doing body composition analysis on people. Like if I started somebody and I did, I was good with calipers and they followed up with somebody else, we know that calipers for body fat are like 5% to 8% unreliable.

You have validity issues. Which means they could pinch too much skin, pinch not enough skin, pinch in the wrong areas with the calipers, and then my client that I started on maybe not . . . we didn’t get a good follow-up exam unless I was the one, the trainer that did it.

Then even the electro-impedance methods out there, they still have some variance, too, so there’s no body comp method that is fool proof. Even high end like water displacement or what they called DEXA scans, which is a DEXA dual x-ray absorptiometry, dual exposure [sic] x-ray absorptiometry measurement.

So you can calculate bone density to soft tissue and calculate body fat. Those are pretty much the gold standards, those two. But they still have 1% or 2% variance, depending on what study you’re looking at.

So I thought about this. I said, “We actually have a full utility patent on PostureScreen mobile”. Since I did research with none other than Dr. Don got me thinking about different things, if I could calibrate the size and the pixel of the image, and I knew the person’s exact type or I know distance on say the wall behind them, I could calculate – I hired very smart PhDs that helped us with spine modeling to help me with these equations – we could estimate circumferences around the person from two photographs.

For those not familiar on this, the Navy in particular and the military has been doing body composition analysis using a tape measure, where you measure the circumference of the neck, mid-torso, stomach on men, and hips. They would do these large-scale studies where they have thousands of people, these measurements correlated to body fat percentage, and it was very, very good. As a matter of fact, most body-comp methods are based on what they did.

So what I did that was unique and different, to steal a phrase from my friend Dr. Fred, what was unique and different from this, was I was bypassing the tape measure, and doing a virtual tape measure from using the mathematical formulas from my friend, that helped us with our spine modeling. He has a PhD in mathematics.

We were blown away on how accurate this is. It is very, very accurate when done correctly. As a matter of fact, it got the attention of a major university. We’re in a major study right now, with well over a hundred subjects, comparing inter and intra examiner reliability between examiners, as well as validity against DEXA scan.

It’s going to be a really great study, but anybody that’s used it after a few patients and you watch our videos, you can get very good and accurate with using body comp.

How it helps a chiropractor is this, how many people out there want to talk about health and wellness? If a person is not getting better, you might be doing great adjustments for them, but if their diet stinks and they have poor health outside of what you’re doing, you’re never going to achieve those goals.

So a lot of doctors are moving into having diet, weight loss, and working with personal trainers within their community. What’s great about the PostureScreen, LeanScreen module is someone comes in for weight loss, it was usually hard for them to convert them into chiropractic patients.

Well, the same photographs that we can use with LeanScreen – they come in for LeanScreen, we can then do an analysis of their posture and get them started thinking about structural alignment. Maybe have a consultation with the chiropractor when they only came in for weight loss.

Or conversely they start coming in for pain, get them going with their spine, the same photographs can be re-used for body composition analysis. So it does everything from waist to hip ratio, to lean body mass, percent body fat, you name it.

So I’m really, really proud of LeanScreen. You’ll only have a couple of good thoughts in life, and this was my one good idea.

Tabor: Oh man, I think it’s awesome. I think all three of those softwares are awesome, and as we move into our close, Joe, let me ask you, is there anything we should be looking for in the future? I’m sure you’re working on a lot of things. Is there anything that you want to announce or anything that you’re doing right now?

Joe: Yeah. Good question. I feel like this whole thing has been a little bit of me just talking about PostureScreen, but we got . . . one of the big problems that there is right now is that if you have more than one device is getting your exams on multiple devices so that way if you start on one iPad, well, you got to do a follow up on that person.

Maybe they screened them with an iPhone and they come in to your office and that iPhone’s no longer with you, you want to have to access that data. So we’re going to be launching a cloud synchronization and back-up service that we do that you could have all your devices basically sharing one common database.

One of the main advantages is it saves tremendous space. If you’re doing video capture on our app or any app, it takes up a lot of space on the device. Now you’ll be able to offload that on to the cloud. So that way it saves tremendous amount of space on your device. That’s one thing that we have coming out.

Another thing that I can announce because Dr. Deed Harrison already announced it, is will have very shortly three-dimensional posture analysis. You heard me correctly, real 3D analysis. As for those doctors that want even more, you’ll actually be able to attach a scanner to your iPad and literally scan an image that you can pan zoom and actually have a three-dimensional replica of your patient.

It’s going to be the most accurate form of postural assessment there is. That from clinicians that obviously structural-based care is their thing, but talk about bringing it to another level. So we’re going to have a version of that, hopefully, to show off in about two weeks at the CBP Annual.

Tabor: Man, that is awesome. I got to tell you, Joe, that’s one of the things I love about you and I love about CPB is your dedication to excellence. It’s not just good enough to be good.

You guys, you go above and beyond. There’s precision. There’s reliability. When you’re using your software, you can be 100% certain that you’re using the best that’s out there, so.

Joe: Thank you.

Tabor: Yeah, you bet. Thank you for being on the call with us today. I really appreciate your time. If you can leave us with maybe some information about how would a doctor find more about these softwares. Where can we find them? How can we reach you? Any information you want to give us.

Joe: Yeah, the website that you can reach to us at postureanalysis.com. You can go to Facebook.com/postureanalysis. If you want to email me directly, it’s drjoe@posturescreen.com.

Tabor: Awesome. Thank you, Dr. Joe. We’ll have all of those websites and email on the show notes. Thank you again for your time, and thank you all for listening today. You have a great day.

Joe: Thanks, Doc. Okay, have a good day.

Tabor: You, too. Bye.

Joe: Bye-bye.

CLEARWATER, FLORIDA (PRWEB) NOVEMBER 25, 2015

Genesis Chiropractic Software helps practice owners automate patient care planning and monitoring. Their Care Plan software creates an agreement between the practice owner and the patient that automatically manages all five aspects of the patient care plan, including financial, scheduling, monitoring, notification, and projections.

According to Dr. Brian Capra, President of Genesis Chiropractic Software, design and tracking a comprehensive care plan is very complex. “Patient will not commit to care if they cannot easily understand their financial commitment. As importantly, chiropractic office owners must stay compliant by charging, adjusting, and writing off the correct amounts. In our experience, insurance companies leverage any opportunity to delay longer and underpay more insurance claims. We leverage the cloud, billing experts, and Artificial Intelligence to create an effective and easy to use individual patient care plan,” says Capra.

Click here to view the webinar and learn more.

About Genesis Chiropractic Software by Billing Precision, LLC:

Genesis Chiropractic Software by Billing Precision was designed by chiropractic business owners with both patient experience and practice profitability in mind. Genesis chiropractic software provides a complete chiropractic practice management system that supports every role in a busy chiropractic practice, from the owner and practitioners to the front desk and back office. It automates the vast majority of standard tasks, including patient relationship management, revenue cycle management, compliance and office management. Its exclusive workflow functionality continuously improves productivity, control and predictability, fostering teamwork and time savings, which leads to greater profitability and practice growth.

We’ve talked about using cutting edge Chiropractic software to break down, quantify, and improve the patient experience.  We’ve even talked about your “Big Why”, your reason for doing what you do, your one big goal.  Now we’re are going to talk about how you get there, your roadmap to your Big Why.

One of the first things we do when we are preparing a new practice to utilize our chiropractic software is what we call the “Dream Practice Analysis”.  When we are doing this practice analysis, we have our doctors take a conscious look at their goals and think about what they really want in both their practice and their lives.  We do this because everything must begin with the “Why”.

There is a quote by Eisenhower that says, “To plan is nothing but planning is everything.”  This means that although things may not follow your plan exactly, just the simple process of planning itself is powerful.

Nowhere is this more true than in planning your future and the future of your Chiropractic practice.  By laying out your goals, you go through the process of internalizing what you truly want over and over again.  This will change your history.

There is one more quote that I think illustrates this point so clearly.  “If you don’t know where you’re going, any road can take you there.”  This means that if you don’t have a goal, it doesn’t matter what you do because you have no end in mind.

Knowing what your goals are keeps you true to yourself and motivates you to keep moving toward your dream practice.  Writing down your goals and keeping them where you can read them and internalize them on at least a weekly basis is a reminder to you of why you are doing the things you do each day, even when you may feel tired or start to forget their purpose.

Just like our patients can start to forget the benefits of Chiropractic in their lives and drop off from care, we as doctors and practice owners can begin to forget the benefits of utilizing our Chiropractic software and practice management techniques.  And, when we let them fall to the wayside, our practice and our patients suffer.

By having a plan and beginning with the end in mind, we can avoid these pitfalls.  Start by setting out your goals.  What do you want from your practice and from your life?  What type of care do you want to give your patients?  Who do you want to be to your patients and to your family?  What do you want your tombstone to say?  Ask yourself these questions, picture your dream life, and write down your goals, clearly and in detail.  Everything, including your dream practice starts with a plan.