Genesis Chiropractic Software User Training was held at Next Level Coaching back on Sept. 15, 2017.

These 3 DCs attended the user training session and they gave their honest assessment afterwards.

The Genesis Patient Experience User Training Session went well. We partnered with Dr. Michael Buffington and Next Level Coaching and we created a unique opportunity to get more out of Genesis Chiropractic Software and Chiropractic Billing Service and also get motivated to crush it in practice on Monday morning!

Participants learned how to create an amazing patient experience (Genesis Px) plus learned how to leverage Genesis’ unique Single Point Management technology, features, integrations, and automation.  There was also an open Question and Answer period where questions were answered by the Founder and CEO of Genesis Chiropractic Software, Dr. Brian Capra and the COO Jason Barnes.

In the video below, Dr. Ryan French actually quoted what Jason Barnes taught him, “Let’s stop feeling how we are in our office and let’s look at specific data that shows us exactly what we’re doing in our office, so that we can get past those feelings and get to the facts where we want to be.”

What is the Support and Onboarding process for Genesis Chiropractic Software?

What are the steps involved in this transition?

Who’s responsible for getting everything done?

How can clients get help with our chiropractic software?

The Genesis Chiropractic Software onboarding process comes with plenty of support for your transition. The process has been perfected over the last 10 years and during that time we realized that our clients need a team of people to help them transition from where they are now to where they want to be with Genesis.

The first team members you’ll meet are the Integration Team members.  They will help you every step of the way through your transition and your account being setup. Next you’ll meet your Coach, your Billing SWAT Team as well as your Support Team.  Your Coach is your liaison with all of them. Always start by asking your dedicated Coach first and then they will escalate your concerns to any other team members for you.

Once you’re logged into Genesis Chiropractic Software you’ll see a square button with a question mark on every screen. When you click it a help page will appear with text, images and videos that explain the purpose of the screen and the details on how to use it.

Watch the video below to hear all about the onboarding process from Dr. Brian Capra, Founder and CEO of Genesis Chiropractic Software.

Using Genesis Chiropractic Software will Increase your Insurance Collections by 10%.

The average new client for Genesis increases their insurance collections from billing by 10%. If your practice isn’t average, then your practice will collect more.

Most chiropractors REALLY want to use Facebook to get new patients in their office.  And that’s not wrong… Facebook is a great resource to reach your ideal prospects.  But I would also say that most chiropractors fail when it comes to actually using Facebook and Facebook ads to actually generate new patients in their office.  And it’s usually because of these 3 mistakes.

Facebook Ad Mistake #1: No one is on Facebook to buy stuff or be “pitched”.  So simply posting about how great chiropractic is… is kinda just a pitch.  So don’t lay it out there as “look how awesome my office is”.  Lay it out there like “look what happened to Katie when she started doing “this”.

And you don’t reveal what “this” is until they click over to the blog post, watch the video or read the entire post.  People LOVE the intrigue and “what am I missing”… so give it to them.  And then it becomes more like they discovered it vs. you cramming it down their throat.

Facebook Ad Mistake #2: Not using all the different types of media available to you.

I’m sure someone came along and said “you need to be using video, it’s the best thing”.  And it may be REALLY GREAT (I do love video)… but it’s not the only thing.  You should be using a variety of the different media on Facebook to engage with your current patients and with prospects that may become patients in the future.  Different people engage with different types of content.  So if you only use one type of content then you won’t reach everyone in your market.

And it’s really simple.  If you have a 2-3 minute video that you just recorded (because video is AWESOME!)… then you can simply transcribe it and turn it into a blog post.

Then you can also use the transcript and use it as a Facebook post.  Use a screenshot of something really cool and intriguing of Katie so it grabs the prospects attention.

Facebook Ad Mistake #3:  Not creating and using content that is helpful and engaging.

Actually using Facebook correctly to get new patients, get referrals, and increase retention is really about relationships.  Using Facebook to create value for people is part of the relationship business.  And I’ve said for quite some time that successful businesses should really be focusing on relationships.

Start thinking about what type of content you can create that will give value to a prospect so you can get your foot in the “relationship door”.  Then you will be better able to present a call to action to them to come into the office.

Facebook Ad Mistake #4:  Not using Facebook to increase retention and referrals.

Most chiropractors are hemorrhaging when it comes to retention and referrals from their current patients.  They spend so much time and energy worrying about where the next new patient is coming from that they almost neglect the ones that have already said yes.

You spent how much money and energy getting that new patient?  And now you’re going to let them simply slip out the back door?

Don’t… use your Facebook ads and content to keep people around longer and keep you top of mind so they know who to refer to when a friend says “I’ve had a headache for the last week” (or any other dang condition).

Simply run an ad to people that like your page or have engaged with your page in the last 30-60 days (your stats and insights will tell you what interval to use).  You can also upload your patient email list as a custom audience and run ads directly at that (AND… you can use that list to create a lookalike audience for new patients).

There are other mistakes that chiropractors make but these are at the core of marketing.  Start by fixing these and you will be way ahead of the game and see a much better ROAS.

Stay tuned for the next post where I expose my favorite Facebook Hack to get more engagement on your ads for a cheaper price.

Can we help you increase your practice numbers?  Schedule an appointment for a FREE Dream Practice Analysis.  Real numbers from your chiropractic practice will be used to show you how Genesis will improve 5 areas of your practice.

Then you can make an informed decision about increasing your revenue 62%, increasing your patient retention 26% and increasing your documentation compliance 32%, all in 33% less time as our clients have.

In the last blog post I talked about the 4 Mistakes Chiropractors Make With Their Facebook Ads. You can click here to read the entire blog post to find out if you are making any or all of these mistakes.

And at the end of that post I told you I would share my favorite Facebook Hack to get more engagement on your Facebook ads… and get it for a cheaper price.

In order to do that you have to understand how the Facebook Ads algorithm works and how it determines when to show your ad and how much it’s going to charge you.

Not that long ago Facebook hit it’s “max ad load” and started making some changes to it’s ads platform. On of those changes was turning it’s focus back on it’s users and a little less on it’s advertisers. Max ad load means that the amount of space that Facebook has available to show ads (without getting ugly) has been reached.

It’s a really good thing for them… and for the user… and not so much for the advertiser. But it’s still a fantastic marketing platform for chiropractors. But this max ad load means that your clicks, views and engagement will come at a higher cost. So you need to serve up better ads that Facebook users like.

So what does it mean to have an ad that the Facebook user likes? And let’s be honest… NO ONE really likes ads. What people do like is information that is relevant to them. If someone is struggling with back pain and you show them “Three Secrets To Eliminating Chronic Back Pain in 14 Days”… that is RELEVANT to them. And since millions of Americans struggle with back pain… it’s relevant to a lot of people.

So relevant content is one thing that makes your ads cheaper. If you put shallow “$19 offer” ads up and people don’t engage with it (cause it’s a crappy offer and attracts coupon shoppers) then Facebook will recognize that and either show it to crappy people that like coupons… or they will charge you more to show it. Either way you’re not winning. Show relevant and engaging content.

And I just gave away the second component of a good Facebook ad… Engaging content. If people just scroll on by and never click on the ad then Facebook views that as an ad that the users don’t like. And what does that equate to? Either not showing your ad to the right people… or showing it to the right people but at an increased cost. Facebook will make money either way. I just think it’s a great idea if you get a great ROI as well.

And here’s the hack to make your content even MORE ENGAGING (just make sure you already have the relevant part). Get more people to engage with the post. Alright… that’s not really the hack part LOL. But how you get them to engage IS!

I like to do giveaways in the office to get current patients to engage with the content that I’m posting and promoting on Facebook. So you simply have a drawing in the office for everyone that Likes, Comments and Shares your post on Facebook. Have them do it right there in the office in front of you or your staff. Give them one entry of a “like”, two for a comment, and three for a share. This encourages them to do all three parts to have a better chance to win (more on the prize in a minute).

And if it’s a Facebook post with a link to a blog post… then you ad in another 5 entries if they click over to the post and read what you have. This is one more piece of engagement… and it’s time on site for your Google SEO efforts.

LOTS of behind the scenes going on with this strategy. Not to mention that everyone that engages with the content is in a way telling their friends list and making a referral to you. People see the share, the likes and the comments in their newsfeed. Maybe it starts the conversation about chiropractic (it does 🙂 )

Now for the prize. So many chiropractors will see this as an “expense” vs an investment in their business. If you would typically get 1000 clicks on the ad at $1 each… but because of this strategy you are now getting them at .75… then you should look at a $50-$100 gift without batting an eye.

That doesn’t even include all the additional traffic you get from your patients friends. So pick a great restaurant that everyone really likes (but generally won’t frequent due to price) and offer up a $100 gift card. The results from this strategy are simply unbelievable. Now go do it.

Can we help you increase your practice numbers?  Schedule an appointment for a FREE Dream Practice Analysis.  Real numbers from your chiropractic practice will be used to show you how Genesis will improve 5 areas of your practice.

Then you can make an informed decision about increasing your revenue 62%, increasing your patient retention 26% and increasing your documentation compliance 32%, all in 33% less time as our clients have.

Man I think you’re going to love this post about how to get more new patients from this viral strategy.

In the last post I discussed using “in house” giveaways to increase engagement on your Facebook ads. When you increase engagement it does multiple things that include… increasing “social proof”, decreasing ad costs, and increasing your reach from your current patients. You can read the entire post by clicking here.

Today I’m going to piggy back on that post… BUT… this will go deeper into getting new patients and reach with a viral component. This isn’t dependent on your current patients or “in house” marketing. It can actually take on a life of it’s own and reach people in your community that typically wouldn’t engage with your posts or content.

This strategy gets you in front of people that have no idea how chiropractic can impact their family beyond back pain and neck pain. So if that’s important to you… keep reading and be ready to take some action.

The vast majority of people don’t “want” to focus on their health. I think it’s human nature to look for the easy path, and that’s why most people choose the pill over the healthy lifestyle (that includes chiropractic).

But people love games and challenges… and they love winning stuff. So if you can meet them where they are and then start to show them solutions to their health problems, create value for them, and build relationships with them… then you will get new patients that never would have engaged with you before.

And this is one of my favorite ways to do it.

Giveaways!

But not just any giveaway. Do GOOD giveaways! And do giveaways that don’t necessarily involve you or your “product”.

Here’s the mistake I see people make when it comes to giveaways. They try and giveaway their own product or service. But people see right through that because it’s tied to you and people don’t feel like it’s much of a prize to get a new patient appointment. LOL

And I think most chiropractors don’t want to pony up for a decent giveaway prize because they see it as an expense vs a marketing investment in their practice. When you do GOOD giveaways it far outweighs the “expense” you put into it. So let me give you an example of what I would do as a giveaway for a chiropractic practice and then I’ll finish up with the details on why this strategy absolutely KILLS IT!

I would get a nice bundle of gifts from local businesses that people really love. And you can keep it “health” related so that it’s still relevant to you. An example would be a 60 minute massage (from someone other than you), coupled with a 2 month membership to a food delivery service like Green Chef (it’s organic), and bundle those on top of 3 month membership to a local gym. You’ll end up with a great prize worth a few hundred bucks that people love.

So why does this type of giveaway work?

#1… It’s a GOOD FREAKING GIFT! You want good results? Use good giveaway gifts. The number one mistake I see is someone trying to be a tight ass and use cheap gifts that don’t get your prospects attention and fewer people are willing to share in return for additional entries.

#2… it’s a gift that people love and are willing to share with others so that you can get the viral effect. You get others sharing your giveaway and that builds your list, subscribers and followers. Note: you should still use paid traffic to amplify this strategy.

#3… The people that are sharing have identified themselves as someone who is interested in doing something about their health. You don’t know what level or step they are in but they’ve raised their hand. Now it’s your job to build the relationship with them to show how you can help.

Now let’s wrap this up.

Giveaway software definitely makes this job easier and streamlined for you. I personally use this software to set up my giveaways. It’s easy to set up… easy to use… it’s super affordable… and it keeps score for you. All you have to do is follow the prompts and share the link they give you. Then when the giveaway has ended you simple click a button and the software draws the winner for you. It even keeps track of people trying to “game” the giveaway and kicks them out. I’ve use a handful of different software and this one is hands down my favorite.

I will come back with another blog post with some really specific gifts to use as giveaways in particular niches to build an athlete practice… wellness practice or pediatric practice. You know… just the holy grail niches ;-).

If you have questions or need help with the software hit me up.

For years chiropractors have asked me… “how can I get more wellness patients?” And in more recent years chiropractors are also asking… “how can get more athletes in my practice?”.

“How can I grow a pediatric and family practice?”

And the answer for all of these is the same. Meet people where they are with your marketing message. So if you want more athletes you need to demonstrate how chiropractic has helped other athletes.

I usually talk about injuries in my front end ads to attract them to the content and get them engaged. Something like:

“3 Ways To Overcome Nagging Knee Pain When Running”

That will get the attention of all knee pain sufferers… and more specifically runners. Now you come up with several headlines for different “aches and pains” that runners face on a regular basis. Once they click over to your content you can deliver some value and solutions to them… and one of those solutions is CHIROPRACTIC!

You can also talk directly to runners about performance.

“How To Overcome Runners Plateau and Set A New PR in Your Next Race”

There are athletes who are less concerned about pain and more concerned about their race times and beating “Tony” who always seems to edge them out at every race (they say he cheats). So they make your job pretty simple as well. Chiropractic improves performance, speeds recovery, and allows people to train more effectively… so they can set new PR’s. And you’ll hear some things like, “my knee pain has gone away” LOL

So what about pediatric practices? I LOVE seeing pediatric practices grow. Kids are the future and if you get them clear and connected early we are all much better off.

But the same strategy applies. Talk about the “condition” to get the parents attention. Then provide the solution.

One of my favorite pediatric programs for chiropractors is Epic Pediatrics. They have a very loud and very congruent message for how they help kids with ADHD, Autism, Asthma, Allergies, Ear Infections and more. Tell me this headline doesn’t get your attention if you’re a parent struggling with a kid that’s “sick” with one of these labels.

Unlocking Autism, ADHD, SPD, Asthma, Allergies and MORE!

Of course they are going to click over and see what it’s all about. Then you provide value and build a relationship with them. Provide them with other real examples of kids and families you’ve helped overcome these challenges.

And now let me share ONE WAY of how you can do this with paid marketing and giveaways. This strategy helps you reach people that may normally overlook your content. They may be completely unaware that they fit the category you’re talking about. AND… it is a viral strategy so you get it shared like crazy… so that’s nice!

If you remember from my previous post I talked about giving GREAT gifts… and gifts that are related to chiropractic… but not something you sell or offer. Trust me on this (or don’t and see less results).

So for pediatrics you could get a nice bundle and offer a “Mom’s Day Out” package. A spa day… a nice lunch… and a movie… even a babysitter. Don’t be afraid to invest a couple hundred bucks in your gift.

For athletes you can do a new pair of shoes from a local sporting goods store… some wearable electronics… a sports massage… a gym membership.

These are best if they are something that the person really values but wouldn’t normally spend money on themselves.

But with all of these strategies… the key is to follow up with them with value about what you do and how it helps. Build a relationship with them and they are much more likely to take action on your offer.

That’s a pretty dang loaded title right there. Is there really such a thing as the perfect ad campaign strategy? Well nothing is perfect… but this is REALLY close.

And I know you’re curious about what it is because I get emails and Facebook messages all the time about with this very question. So let’s dig in.

And remember the one key word I’m really talking about right here… STRATEGY! The strategy is more important than the ad campaign or the ad network. And I’ll make mention of this right now so it’s out of the way. If you are ONLY running Facebook ads and putting all your eggs in one basket… you’re making a giant mistake.

Facebook can be a fantastic network to run ads on for your chiropractic office. But they are a changin’. Facebook is putting more attention back into their user experience. They want their users to enjoy being on the platform again without being inundated with ads. And because of this they’ve met their max ad load. That means they don’t want to cram more ads into your newsfeed/timeline because Facebook users are getting pissed.

So ad prices will go up and ad guidelines are getting more strict. ESPECIALLY in the healthcare field. You can’t say some of the things you used to say… they are censoring us.

So diversify. Look into Google Display Network (GDN) and YouTube. Drop a comment or shoot me an email if you want to know where to learn these ad networks from the pros that spend millions a month on them.

Sooo… back to this perfect strategy that works on any network you choose.

It starts with the first click or interaction with cold traffic. It can be a click on a Facebook ad, GDN ad, YouTube Ad etc. It can also be a like, comment, video view etc on a post. Right now my favorite is getting the click over to the website (primarily for GDN).

Once I get the click I send them to a well written piece of content that explains EVERYTHING about what they came for. For example… the ad might be “3 Foods That Trigger Migraines and Make Them Last Longer”. Then in that blog post I will explain exactly that… AND… I will go on and talk about how a subluxation can cause migraines and well and it may be the root cause. Then of course you offer your call to action to get them to call your office for an appointment.

And here’s one of the most common mistakes I see right now. People using the “squeeze page” to try and capture an email address in trade for the “3 secrets” ebook/report. It used be a lot greater value to have that email so you can follow up with your new prospect to try and get them to take action.

The cash is in the follow up right? Yes… and when I got started with direct response marketing I did it thru good old fashioned USPS mail. And it would still work today better than I see some people LOL. But today you have something called a “pixel”. And with this pixel you can follow up with your website/blog/report visitor with retargeting ads ALL OVER THE INTERNET.

And you can follow up in some really cool ways. That’s a topic for another post entirely so keep an eye on this blog.

So get the click to your valuable and 100% transparent piece of content that reveals everything they need to know and what they need to do next to solve their problem. And then follow up with retargeting.

And this is where I come in with click, engagement and video ads of social proof. There are two kinds of social proof that I like to use. #1… you and your patient in the view and they share their story about how bad they were when they came in… and how fantastic they are now. Pretty straight forward.

#2… Daily 1-2 minute treatment style videos that turn into a testimonial and social proof. It’s simply you checking and adjusting patients. You have a conversation about “Mary” while you’re working on her. “Hey it’s Dr. Uhrmacher here. I’m here with Mary. Mary first started coming in to see us for migraines. She struggled for about 6 years before find us for chiropractic care. She had tried medications and even had some injections in her neck to get rid of the pain. Some of those worked for a day or two but she kept getting migraines about 3x a month. When she came in we found a subluxation in her upper neck that was causing irritation of the nerves and causing the migraines. We started working on that area and it’s been quite awhile since she’s had a migraine. Do you know how long it’s been?”

Mary – “It’s been about 4 months”.

You – “That’s awesome to hear. So if you are struggling with migraines or headaches… or know someone that is… please give us a call to schedule your appointment.”

It’s that simple. And you record and publish AT LEAST ONE EVERY DAY!

Then you show those as retargeting ads to the people that clicked over to your initial post/report.

And that’s it. Get the click to great content… then retarget with social proof. You never know when someones “pain/why” becomes great enough that they will take action and call you. Everyone is different.

I will put together some future posts to go deeper on the content, retargeting, the offer and more.